Introducing BookBub Ads

Bookbub recently announced it will start offering advertising spaces. Unlike the vigorous screening process that leaves more books out than it allows in its popular newsletter, these will be available to anyone who can afford them. BookBub Ads will run in a dedicated...

A Third Look at AMS: Success!

You may remember my recent posts on my experience advertising with Amazon Marketing Services (AMS). It turns out I’m either a slow learner or an incurable optimist since I had another go at it in April. And guess what? This time, it worked! I followed the same...

How to Tame Amazon’s Algorithm to Increase your Sales Rank

When I launched Honest Fibs the other day, I was pleasantly surprised to find out that with just a couple of dozen sales in a few days, it had reached the phenomenal sales rank of some #40,000. This got me thinking: how is that even possible? I don’t think any...

How to Ensure a Book’s Success: Lessons from the Silver Screen

IN 1983, screenwriter William Goldman coined the famous saying that in Hollywood, “Nobody knows anything” when it comes to predicting which films will succeed at the box office. This holds true for books, too. However, the Economist recently published a 10-year study...