Creating Universal Links with Booklinker

Many of you have asked me how you can create universal links. These are easy-to-remember links like “mybook.to/pearseus” that automatically link people to the appropriate Amazon store depending on their location. The answer is simple: Booklinker....

Audio Marketing: From Radio to Clubhouse

With audiobooks gaining in popularity, it makes sense that audio marketing is seeing a surprising resurgence as a means of promoting one’s books. This is a general trend, as Transcription Outsourcing reports. In its article, they explain that audio still has the...

Facebook Appeal Script

Have you been running Facebook ads for your books and found your ad account disabled at some point? If so, then you’ll find this Facebook appeal script that InSync Media’s SEO guru, Mike Guess, shared with me a godsend. The top 3 strategies that Facebook...

5 Tips to Improve Your LinkedIn Profile

If you’re like me, always updating your LinkedIn profile and trying to perfect it, you may appreciate these 5 tips! You see, it can be easy for you to get so wrapped up in improving your employer’s brand or the brand of your company that you forget to work on...

Responding to Negative Reviews

Mark Lindsey of Enplug has written an interesting article with tips on how to respond to negative reviews on social media. There seem to be two schools of thought when it comes to reviews. The first is that reviewers need to feel that Amazon is a safe space where they...

Top 10 SEO Tools That Are Helpful for Authors

As authors, we all have our websites. More often than not, however, they fail to generate much interest. Most of our posts languish unnoticed and unread. Some writers resort to ads to garner traffic. Others prefer organic—i.e. unpaid—traffic, as our marketing budgets...

5 Steps for a Successful Content Marketing Strategy

First of all, thank you all for your wonderful support. I’m lucky to have such a group of awesome people in my life. I’m returning today with a post on a topic dear to my heart: writing content. 2020 has been hard on everyone. Lockdowns, restrictions, and...

100+ Internet Statistics And Facts

The team at Hostingclues has created an exhaustive snapshot of the state of the Internet today. It contains over a hundred facts and statistics to create an impressive Infographic. For anyone using the Internet, it makes for fascinating reading! Key numbers Some key...

7 Ways to Boost Your Author Brand

The inspiration (and Infographic) for this post came from Resume Now, which has an article about branding yourself. While they are focusing on job applications, what they say is remarkably useful for those building an author brand, too. I am summarizing below, but I...