KDP Keywords Revisited

Readers of my blog will no doubt be aware of the importance of the categories and keywords your book uses. From using Amazon categories to increase your rankings to the perils of using keywords like Free, Bestseller, and Kindle, they can be used to optimize your book...

How to Optimize your Book Page on Amazon

This post is based on an article I helped write for SearchNurture titled How to Hit Your Target ACoS on Amazon. Optimizing your Book Page Amazon is, in effect, a giant search engine of products. To ensure that your book shows up first, you must target specific...

Amazon Advertising: The Definitive Guide

I was recently hired by SearchNurture to help them write a series of posts on Amazon Advertising. SearchNurture is a Digital Marketing Agency which matches specialized advertisers with companies and professionals. They also offer training in digital marketing and even...

Amazon Advertising: The Machette Effect

In my recent post, Amazon Releases Amazon Advertising, I mentioned an app I use called Machete. I promised to expand on that in a future post (i.e. this one). Machete is an Amazon Advertising (formerly Amazon Marketing Services or AMS) add-on. You install it on your...

Amazon Releases Amazon Advertising

As you may remember, I’ve been experiencing computer trouble for the past week, so I’ve been using Electra’s computer. The first time I tried to log in, I was stunned to see a new login screen asking me to specify what kind of Advertising I was...

Facebook Ads News: Changes in Targeting

Unless you spend most of your time under a rock, you will have heard of Facebook’s troubles regarding its cavalier use of its user’s personal data. Zuckerberg was grilled in Congress and they were recently fined £500,000 for their role in the big Cambridge...

Gifting eBooks on Amazon

I have posted in the past on how to run giveaways for your books. Forbes recently posted an article titled, Amazon’s New ‘Buy For Others’ Kindle Feature Lets Authors Buy Giftable Ebooks. According to the article, Amazon now has a new Kindle...