The Delayed Buyer Effect

Mina Baturan recently shared a helpful tip on her Facebook Group, AmWritingFantasy. She calls it The Delayed Buyer Effect and it is the result of what happens when someone sees your ad, wants to read your book, but doesn’t buy or download. Or does download with Kindle...

Survey: What Readers Really Want

A few days ago, Written World Media (WWM) published the results of a survey on what readers really want. The company has five reader-facing brands such as Freebooksy, Bargain Booksy, and Red Feather Romance, that allow authors and publishers to reach the right...

Top 60+ Most Popular Social Networking Sites

We keep hearing that we must promote our books on social media. Given the billions of people who get online every day, this seems like a great idea. With so many media out there, however, how can you choose which one’s right for you? Thankfully, Hostgator Coupon...

Creating Universal Links with Booklinker

Many of you have asked me how you can create universal links. These are easy-to-remember links like “mybook.to/pearseus” that automatically link people to the appropriate Amazon store depending on their location. The answer is simple: Booklinker....

Audio Marketing: From Radio to Clubhouse

With audiobooks gaining in popularity, it makes sense that audio marketing is seeing a surprising resurgence as a means of promoting one’s books. This is a general trend, as Transcription Outsourcing reports. In its article, they explain that audio still has the...

Facebook Appeal Script

Have you been running Facebook ads for your books and found your ad account disabled at some point? If so, then you’ll find this Facebook appeal script that InSync Media’s SEO guru, Mike Guess, shared with me a godsend. The top 3 strategies that Facebook...

5 Tips to Improve Your LinkedIn Profile

If you’re like me, always updating your LinkedIn profile and trying to perfect it, you may appreciate these 5 tips! You see, it can be easy for you to get so wrapped up in improving your employer’s brand or the brand of your company that you forget to work on...

Responding to Negative Reviews

Mark Lindsey of Enplug has written an interesting article with tips on how to respond to negative reviews on social media. There seem to be two schools of thought when it comes to reviews. The first is that reviewers need to feel that Amazon is a safe space where they...