Top 10 SEO Tools That Are Helpful for Authors

As authors, we all have our websites. More often than not, however, they fail to generate much interest. Most of our posts languish unnoticed and unread. Some writers resort to ads to garner traffic. Others prefer organic—i.e. unpaid—traffic, as our marketing budgets...

5 Steps for a Successful Content Marketing Strategy

First of all, thank you all for your wonderful support. I’m lucky to have such a group of awesome people in my life. I’m returning today with a post on a topic dear to my heart: writing content. 2020 has been hard on everyone. Lockdowns, restrictions, and...

100+ Internet Statistics And Facts

The team at Hostingclues has created an exhaustive snapshot of the state of the Internet today. It contains over a hundred facts and statistics to create an impressive Infographic. For anyone using the Internet, it makes for fascinating reading! Key numbers Some key...

7 Ways to Boost Your Author Brand

The inspiration (and Infographic) for this post came from Resume Now, which has an article about branding yourself. While they are focusing on job applications, what they say is remarkably useful for those building an author brand, too. I am summarizing below, but I...

The Best Way to Promote Your Books

What is the best way to promote your books? The answer comes from an interesting article on GrowSurf.com that explained the power of referral marketing. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related...

Does Marketing Even Work?

If you’re like me, you’re probably wondering from time to time why you even bother marketing your books. I mean, there have been times when everything I’d try would seem to be in vain. When, at best, I broke even on my Ads. When people wouldn’t...

Video in Email Marketing

I have written in the past on the subject of using videos in your emails. I now came across a great infographic on the subject, courtesy of One Productions, a corporate video production company in Dublin. Apparently, the average office worker receives 121 emails every...

How to Design Your Book Cover

Dave Chesson, aka Kindlepreneur, recently published what I think is the ultimate guide to designing your book cover. While I use Alex of 187Designz for all of my book covers, Dave has compiled a list of: The best book cover design software, both paid and free; Book...