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Thank you for visiting the Nicholas C. Rossis author blog! Before becoming an author, I had no idea just how much work book marketing entails: it’s never been easier to publish your work, but it’s never been harder to get people to read it. So, my blog is mostly aimed at helping authors with their book marketing efforts and at sharing every trick of the trade I pick along the way.
You may also be interested in my web design services aimed at authors. I also post writing tips and free stories. For some fun reading, visit the Fun Historical Facts and the Entertainment sections. If you like what you see here, check out my books on Amazon. And if you leave a comment or contact me, I’ll keep you up-to-date with my news and send you exclusive short stories as a ‘thank-you’. Oh, and please feel free to reblog and share. I’ll be grateful to you if you do! For an easy way to do so, or for those who have trouble viewing this blog, I have set up a mirror blog on nicholasrossis.wordpress.com.
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New Release: Fear Begets Murder
Remember how I mentioned I'd been ghostwriting a book a while ago? Well, the book has been published and is now available on Amazon. Fear Begets Murder: A Conspiracy Tale was written with my childhood friend, Sam, who had the original idea and steered the writing in...
New Release: Hell’s Mall
My short story "Would you like flies with that?" was published as part of the collection Hell's Mall: Sinister Shops, Cursed Objects, and Maddening Crowds. Hell's Mall is the seventh book of April Grey's Hell's Anthology series. I should point out that despite the...
New Release: Copywriting with Rayne Hall
You may recall my mentioning early this year a new release by Rayne Hall and yours truly titled Copywriting: Get Paid to Write Promotional Texts. This is Rayne's Writer's Craft Book number 34 (!) and, obviously, one of her best 😉 Seriously, though, working with Rayne...
Audio Marketing: From Radio to Clubhouse
With audiobooks gaining in popularity, it makes sense that audio marketing is seeing a surprising resurgence as a means of promoting one's books. This is a general trend, as Transcription Outsourcing reports. In its article, they explain that audio still has the...
How To Store and Display Your Books When You Live in a Small Apartment
Owning various copies of all your favorite books is great, but it's easy for an extensive collection to clutter a small home or apartment. Finding ways to store books in a small apartment is important as it not only keeps your home organized and clutter-free, but also...
10 Proven and Effective Ways to Overcome Writer’s Block
This is a guest post by Jayce, the managing director of Seller Interactive, an Amazon marketing agency that offers Amazon SEO services to brands built on Amazon. With content marketing skills that have taken him to top brands such as GoDaddy and Toyota, he has...
ToolRocket: a Free PDF Converter
I can’t remember how many times I've had to look for an online free converter to turn a PDF file into a word.doc. Or an image file into a PDF file. Or any other combination of converting one type of file to another. The thing is, finding a “free online converter” is...
Can AI Content Generation Replace Human Writing?
Back in 2015, I wrote a hilarious post about artificially created romance novels, whence the gem below. So, how are things 6 years on? Artificial intelligence (AI) has made automation the norm in more fields than ever. In marketing, AI has transformed the way we...
Risk-Taking in the Face of Uncertainty
Many of us write stories with protagonists who start out as timid persons, only to realize their potential by the of the book. When charting the hero's journey, we have to describe how they learn to take risks. Given that there’s nothing more intimidating than taking...
Smart-Home Technology Trends
When I was writing A Heaven for Toasters, my near-future sci-fi romance, I was trying to imagine what life will be like in a hundred years. For my research, I studied current trends in smart homes and was amazed to realize that the future is already here. What smart...
Which Writing Style Should You Choose in 2021?
I recently discussed the Oxford comma and Singular they. Both these are typical examples of style in writing. That is, there is no right or wrong answer concerning their use; it all depends on personal preference. So does the question of the writing style you choose:...
3 Tips To Be More Productive After Work
Between the restless 5-year-old and my SEO copywriting, I haven’t done much fiction writing in ages. That’s why this guest post by Tracie Johnson appealed to me. Tracie is a New Jersey native and an alum of Penn State University. She is passionate about writing,...
The Dancing Plague of 1518
Vitmor Gomes recently shared on Quora one of the most fascinating Medieval stories I've heard: the dancing plague of 1518. In July 1518, in the town of Strasbourg, Alsace (now France), something unexpected happened. A housewife, called Frau Troffea, came out of her...
The Oxford Comma
I mentioned the Oxford comma recently in a conversation with Stefan. In case you haven't heard of it, here is the definition, courtesy of Grammarly: The Oxford (or serial) comma is the final comma in a list of things. For example: Please bring me a pencil, eraser, and...
The Epicene Pronoun and Singular They
Back in 2016, I had written about the appeal and long history of singular they. I recently found myself referring to this old post on Quora, during an argument with someone who claimed its use was a mistake. "Singular they" is a so-called epicene pronoun: the pronoun...
The “Lunar Ark” Project
Tibi Puiu of ZME Science recently presented a backup plan in case we screw up this planet for good: a "Lunar ark" that would store DNA from millions of species in Moon’s lava tubes. The project, first described in a paper presented by researchers at the University of...
Kids and Poetry
I was reading an interesting post on the Washington Post on why kids need poetry in their lives, and how to spark their interest in it. The author, Jason Basa Nemec, was explaining how he was reading Amanda Gorman's "The Hill We Climb" to his 2-year-old and my...
Unsung Heroines: Susie King Taylor
In honor of Women's Day, I thought I'd share with you the story of Susie King Taylor as told on Quora by Karin Muller. Susie King Taylor Every day at 9 am, Susie King Taylor and her brother would walk the half a mile to the small schoolhouse, their books wrapped in...
Viking Ulfberht Swords
When we think of Vikings, our minds don't normally conjure a picture of a miner. So where did the Vikings (and others) get the iron ore to forge their tools and weapons? As Mats Andersson says on Quora, they literally fished it out of bogs. Bog Iron As Wikipedia...
Surprisingly Progressive Pirates
As a kid, when I thought of pirates I dreamed of absolute freedom with plenty of swashbuckling. When I grew up, I realized that pirates were bloodthirsty savages who deserved to be strung for their unforgivable crimes against countless civilians. So terrible was their...
Plagiarism and Content Marketing
When I got my first SEO copywriting assignment from InSync Media, I expected them to ask me to proofread my copy on Grammarly. However, I was surprised that they also asked me to check my text using an online plagiarism checker. Then I realized how much sense that...
Facebook Appeal Script
Have you been running Facebook ads for your books and found your ad account disabled at some point? If so, then you'll find this Facebook appeal script that InSync Media's SEO guru, Mike Guess, shared with me a godsend. The top 3 strategies that Facebook marketers...
France Is Bacon
I saw this today and just had to share. It's a story that first appeared on Reddit courtesy of a user called Lard_Baron. Or should that be Lard_Bacon? Anyway, the story goes like this... Knowledge Is Power When I was young my father said to me: "Knowledge is Power......
Snowed In
I apologize for disappearing this past week but I had a good reason: snow. Yes, this is Athens; not Canada (or Texas). Specifically, it's our street! And this is our garden: Not only did it snow over a meter, it also resulted in power cuts that lasted well over 5...
The Origins of Valentine’s Day
It's Valentine's Day today and we celebrate love. But why, exactly, do we do that? What are the origins of Valentine's Day? History.com has some interesting theories to offer. One theory is that Valentine was a priest who served during the third century in Rome. When...
The Worst Time in History to Be Alive
The ninth plague of Egypt was complete darkness that lasted for three days. But in 536 A.D., much of the world went dark for a full 18 months, as a mysterious fog rolled over Europe, the Middle East, and parts of Asia. The fog blocked the sun during the day, causing...
Back to the Future of Gaming
This is a guest post by Anastasios Papadopoulos, a full-stack developer with a passion for writing. Back to the Future of Gaming “Video games are going to ruin our lives,” or so many people seem to think (and they may have a point, sort of). If you’re a near-future...
7 Easy Tips to Craft the Perfect Story
This is a guest post by Bella Williams. As an Assignment Expert, Bella delivers online sessions at Expert Assignment Help, helping students with writing essays and assignments. She is the co-founder and education consultant at Top My Grades. Beyond work, you can find...
5 Tips to Improve Your LinkedIn Profile
If you're like me, always updating your LinkedIn profile and trying to perfect it, you may appreciate these 5 tips! You see, it can be easy for you to get so wrapped up in improving your employer’s brand or the brand of your company that you forget to work on...
Mind-Bending Photos Of Jupiter
When NASA’s $1 billion Juno spacecraft completed its 11th high-speed trip around Jupiter, it sent back amazing new pictures of the planet. As Physics-Astronomy reports, the amazing spacecraft gets relatively close to the biggest gas giant planet of our solar system...
How Latin Became Modern Italian
In my last post, I explored some ways in which a new language is born. This post examines one of the best-known historical examples (at least for anyone in the West): the way that Latin became modern Italian. As Luca Guala explains on Quora, the road taken was neither...
A New Language Born
So, you have decided to go full-Tolkien and create your own language. But wait - how are languages formed, anyway? I mean, we know that languages die all the time. But are new languages ever born? This is exactly what Simge Topaloğlu discusses on Quora. As he...
Heraldry Basics
Any of you writing fantasy will appreciate Toni Šušnjar's post on heraldry, shared on Mythic Scribes. The History of Heraldry As Toni explains, distinctive personal insignia on shields had been used to identify warriors in battle since 9th-century BC Phrygia. But this...
Found: One of the First Books Ever Printed in England
Pages from one of the first books ever printed in England were recently found by librarians at the University of Reading. The pages, which were hidden away for decades in the pages of a different text, were meant to tell priests how to plan feasts. Sarum Ordinal...
Early Wheat Recipes
I recently wrote about what ancient Greeks and Romans used to eat. But how about earlier people? If your fantasy takes place in a neolithic or even paleolithic setting, then you can spice it up (pun intended) with these early wheat recipes, courtesy of Alice Twain of...
How Amazon Plans to Conquer the World of Publishing
This is a guest post by Nisar Ahmad, a digital marketing expert for Media Hicon. As you know, I put most of the blame for the current condition of the publishing world on traditional publishers, whose policies Amazon has cleverly used to its advantage. Nisar instead...
Medieval Cistercian Numbers
If you're looking to enrich your fantasy or Medieval fiction, why not mention Cistercian numbers — the forgotten ciphers of Medieval monks? As Tibi Puiu reports on ZME Science, people have employed all sorts of systems throughout history, most of which are now...
The Real Robinson Crusoe
Everyone has heard of Robinson Crusoe. But how many know the real-life inspiration behind the character? As Alex Turner explains on Quora, this would be Alexander Selkirk: Selkirk was a Scottish sailor, born in 1676. He was a rather hotheaded man, who tended to look...
How to Be a Good Content Writer
As you know, I've been working as a freelance copywriter these past years. Amanda Dudley, a teacher and writer at an essay writing service, has submitted this guest post that explains what skills a good content writer needs to possess. Amanda is a writer, lecturer,...
The Real Witches
I kick off the new year with a matter close to anyone who's ever flirted with fantasy writing: witches. I mean, what's fantasy without witchcraft? Probably a rather boring Medieval existence, that's what. Of course, there's a big difference between fantasy and...
Bye Bye 2020, Hello 2021
As Tracey Hirt of Bored Panda points out, 2020 reads like a kindergartner’s first attempt at fiction: Um, so first an entire continent was on fire. But then there was this disease, and everyone forgot about that. So then the whole world had to stay home. And school...
Is Santa a Superhero?
Superhero culture seems to play a similar part to ancient mythology, with superheroes being the modern equivalent of gods and demigods. So, you may be excused for wondering if Santa may, in fact, be yet another superhero. Confessions of the Professions has the answer...
More Funny Similes and Metaphors
Seeing how much you enjoyed my recent post, Funny Similes and Metaphors, here's another one for you. This one's courtesy of Writer's Relief, which hosted a metaphor competition. Here are the results. I hope you like them! More Funny Similes and Metaphors First of all,...
A Wizard’s Hat
Have you ever wondered where the pointy wizard hat stereotype stems from? Someone on Quora did and Wendy Carolan had the answer. Where Does the Idea of the Wizard's Hat Come from? As you can well imagine, the question here refers to the stereotypical pointy blue...
Funny Similes and Metaphors
Mike Kerr, author of the Humour at Work series of books, has some hilarious similes and metaphors I think you'll enjoy. Use them as inspiration or steal them for your books. After all, Mike himself copied them from high school essays! Her face was a perfect oval, like...
Responding to Negative Reviews
Mark Lindsey of Enplug has written an interesting article with tips on how to respond to negative reviews on social media. There seem to be two schools of thought when it comes to reviews. The first is that reviewers need to feel that Amazon is a safe space where they...
Are There Any Primitive Languages?
Once again, Quora has a great answer on linguistics — and the emergence of language in particular. As Thomas Wier points out, the faculty of language is far, far older than our own species. And that, surprisingly, explains why there is no primitive language. Early...
Old Anglo-Saxon Character Names
As someone who knows how hard it can be to choose a character name for your fantasy novel, I came across some interesting discussions on Quora (here and here). They concerned the letter Æ and the evolution of old Anglo-Saxon names. I hope you find it as interesting as...
5 Crucial Tips For Writing Plot Twists
This is a guest post by Desiree Villena. Desiree is a writer with Reedsy, a marketplace that connects self-publishing with the world's best editors, designers, and marketers. In her spare time, she enjoys reading contemporary fiction and writing short stories....
Where Are All the Missing Socks?
I had a good laugh when I read on Quora this brilliant answer by Jay Cashen, and just had to share! The question, of course, being what happens to all our missing socks... What happens to all our missing socks? Washers spin clothes at high revs. That generates high...
Typography: What Is That Called?
Have you ever wondered why some parts of letters are called tails and stems, and what are other parts besides them called? As David Maier explains, a lot of the terminology seems to come from human and animal counterparts with roughly the same shape or position (eye,...
RecordCast: a Free Tool to Create Your Book Trailer
One of the free author tools I’ve discovered lately is RecordCast. RecordCast is an all-in-one tool for screen recording and video editing that helps everyone turn screenshots into professional-looking videos in just a matter of a few minutes. This can be great for...
Reading Is the Key to Learning
This is a guest post by Garima Aggarwal. Garima is an aspiring content writer working for TABSCAP. Coming from a journalism background, she has been into content writing for 2 years and is passionate about topics related to lifestyle, health, and digital marketing. ...
Black Friday Writer Deals
Publisher Rocket Deal You may remember my review of Kindlepreneur's Free AMS Tutorial & KDP Rocket (now Publisher Rocket). I have been using Publisher Rocket for two years now to optimize my Amazon campaigns and book categories. Dave Chesson, aka Kindlepreneur, is...
Happy Thanksgiving 2020
I know that this year has been hard on everyone (to put it mildly) but I also have a LOT to be thankful for. From my awesome family to my wonderful InSync Media coworkers, I am grateful to a lot of people for making this year much better than it would be otherwise....
Making a Good Impression via Zoom
I don't know about you but nowadays I find myself increasingly often in front of my computer camera talking to friends and clients. It looks like video calls are now a real thing and not just a prediction whose time had never come. But that only creates new problems,...
The Spread of English
Ivy Panda has created a World Map Timelapse of the spread of the English language from the 5th century to date. You can watch it in its entirety below or click on the links to jump to a specific time period: 0:00 Intro 0:09 5th-15th century 0:26 16th century 0:49 17th...
Your Digital Assets
Since the sudden passing of my father, I've been thinking a lot about digital assets and what becomes of them. UK firm I Will Solicitors has produced an interesting infographic about this very topic. I'm sharing here in case others are wondering about the same thing....
Stay Safer while Gaming
Fans of fantasy and sci-fi consume these genres in several mediums, from books to movies and also video games. The latter, however, comes with higher stakes than the rest — hackers and cybercriminals have become increasingly inventive with ways to compromise your...
Picture Colorizer: Free Photo Editing Tool
I recently came across Picture Colorizer; a free online tool that lets you produce stunning color pictures out of your old black-and-white photos. I used it with some old photos from my personal album and was amazed by the result. For example, this is a 1970 photo of...
A Heaven for Toasters Wins Award
Last week, I got some exciting news: my romantic sci-fi novel, A Heaven for Toasters, had won second place in the 2020 International Digital Awards! Organized by the Oklahoma Romance Writers of America, this is an annual competition for the top romance book in various...
Bizarre Weapons: the Lantern Shield
Robert Arthurs reports on Quora first seeing this wonder of medieval over-specialization on display in Vienna, Austria: Doesn't it look awesome? Well, looks can be deceiving. You see that small hole in the top region of the shield? That is where a soldier would put a...
The Dispilio Tablet- Revising the Origins and Development of Writing
How old is writing? If we believe the common narrative, writing emerged in Sumeria in the third millennium BC. Others consider the Jiahu symbols from China or the Vinča symbols from Serbia as examples as the first writing. However, new archeological data keeps...
Infographic: How Do Colors Affect Purchases?
I have written in the past about how to use color in your book covers and how color can boost your book sales. Today, I came across a Kissmetrics infographic on LexisClick (thanks to Mike Guess of InSync Media for the tip). The infographic includes a ton of useful...
Top 10 SEO Tools That Are Helpful for Authors
As authors, we all have our websites. More often than not, however, they fail to generate much interest. Most of our posts languish unnoticed and unread. Some writers resort to ads to garner traffic. Others prefer organic—i.e. unpaid—traffic, as our marketing budgets...
Tips for Avoiding Grammar Mistakes
Checking out grammar mistakes is quite easy—but only when you are not editing and proofreading your work by yourself. Otherwise, it’s almost impossible to catch things that would jump out of the page right away, were they written by someone else. Sadly enough, typos...
Five Paintings That Disappeared Without a Trace
Art and art heists seem to go hand-in-hand. No wonder then that some of the rarest masterpieces of art have disappeared at different points in history under mysterious circumstances, leaving the cognoscenti speechless to date. Only reproductions exist today, thanks to...
5 Steps for a Successful Content Marketing Strategy
First of all, thank you all for your wonderful support. I'm lucky to have such a group of awesome people in my life. I'm returning today with a post on a topic dear to my heart: writing content. 2020 has been hard on everyone. Lockdowns, restrictions, and the pandemic...
A Few Days Off
Apologies for the brief hiatus. My dad passed last week from a sudden heart attack. He was on his feet until the very last moment, and we're grateful for that. Still, the shock was great. He left no will, so my mom and I now have to go through a small forest of red...
Basing Your High-Fantasy Towns and Cities in the Real World
I wisely started the map and made the story fit. The above words, spoken by none other than J.R.R Tolkien, have been taken as sage advice by many an accomplished – or budding – fantasy writer who felt inspired to create their own world. While Tolkien, like many...
Bathing in the Middle Ages
Continuing with my last post's theme on bathing through history, this one deals specifically with bathing in the Middle Ages. While the Crusades are generally blamed for a number of things, they triggered significant advances in the West. Indeed, some scholars think...
A Brief History of Bathing
A reader of my fantasy sci-fi series, Pearseus, once joked that I have a strange fascination with showers. And it's true; I think of them as a great example of things we take for granted but are actually pretty new. In this day and age, we enjoy a lot of conveniences...
Girl Power and the She-cession
I once had a look at my visitors and was pleasantly surprised to discover that most of them are women. I say pleasantly because, as the father of an, ahem, energetic 4-year-old girl, I know all about girl power. Nothing pleases me more than seeing women succeed (okay,...
The Future of Barnes and Nobles
The Passive Guy recently shared a post by Jane Friedman on the future of Barnes & Noble; a topic you may remember from my earlier post, "How Amazon Destroyed Barnes & Noble." Quite frankly, Jane's post made me sad. The latest chairman, James Daunt, is credited...
Ancient Travels
I came across an interesting question on Quora the other day: What was the approximate travel time between London and Rome in the 13th century? As Frank Melling, author of "A Sixpence in the Settee," points out, this is not a simple question to answer, as it depends...
The Problems with Publishing
Author Kristine Kathryn Rusch recently shared a must-read post about today's state of publishing, aptly titled Trainwreck, Fall Edition. As she explains, she tried in June to order a copy of a book she liked for her sister. However, she wouldn’t get the book until...
Free Online Character Name Generators
I have an unusual relationship with character names, probably because I have such a poor memory (as Electra likes to point out). Quite frankly, I don't particularly like the process of coming up with names. As the saying goes, you don't know how many people you...
Unknown Medieval Weapons
Everyone's heard of swords and spears. But how about the Goedendag, the Ahlspiess, or the Hussite flail? If you write historical fiction, you may appreciate this opportunity to spice up your weapons, courtesy of Quora. The Goedendag Essentially, the Goedendag (Dutch...
How Fiction Can Inspire Business Writing
Business writing includes memos, reports, proposals, emails, and a variety of other business-related written materials. It usually gets pretty bad press among both readers and writers. It is seen as boring and tedious, making for dreary reading - and even worse...
Remembering 9/11
Every year, this is a post I wish I didn't have to write. Will the pain ever fade?
How to Make the Best Choice of Ghostwriting Services
Besides my freelance SEO copywriting, I have ghostwritten a book, which is awaiting publication (more on that soon!). Anyone interested in this line of work should send their potential clients to this article to ensure a good collaboration. Written from the point of...
100+ Internet Statistics And Facts
The team at Hostingclues has created an exhaustive snapshot of the state of the Internet today. It contains over a hundred facts and statistics to create an impressive Infographic. For anyone using the Internet, it makes for fascinating reading! Key numbers Some key...
Dormice and Other Ancient Delicacies
I have a confession: besides writing, I love cooking and I love food. Perhaps that explains why the parts I enjoy most in fantasy or historical fiction books concern the little things - things like food and drink. What kind of dinner do the protagonists enjoy, given...
What Does Fantasy Get Wrong about Medieval Warfare?
Largely thanks to Tolkien, the fantasy genre consists basically of how we imagine the Medieval times. Readers of this blog will know of my many articles on the Middle Ages and my keen interest in historical accuracy. In the interest of improving our (fantasy) writing,...
How to Kill a Word
I came across this great slideshow by Patrick McLean on Slideshare (many thanks to Laura for the tip!) As a big part of writing and, particularly, editing is removing redundant words, I thought you'd enjoy it as much as I did! [slideshare...
What Are Your Anxiety Dreams Telling You?
As you may recall, much of my writing inspiration comes from my dreams and I have often written about dreams in my blog. I recently came across an interesting article on Casper about so-called “quarantine dreams” or “coronavirus dreams.” These are anxiety-ridden...
Happy St. Fanourios’ Day
Today, Greece is celebrating St. Fanourios' Day. Because of a wordplay on the Saint's name, whose name roughly translates into "Finder," people pray to him when they need help with finding something. Now, when I say "finding," this can be interpreted either quite...
7 Ways to Boost Your Author Brand
The inspiration (and Infographic) for this post came from Resume Now, which has an article about branding yourself. While they are focusing on job applications, what they say is remarkably useful for those building an author brand, too. I am summarizing below, but I...
Infographic: Free Online Tools to Organize Your Writing
Online Schools Report has created a guide to help college students organize their studies. It includes a bunch of organizational apps, note-taking apps, brainstorming apps, and productivity apps to cover each aspect of studying. However, upon reading it, I realized...
The Best Way to Promote Your Books
What is the best way to promote your books? The answer comes from an interesting article on GrowSurf.com that explained the power of referral marketing. According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related...
Creepy Book Inspiration from the Middle East
This is a guest post by David Collins. David is a marketing specialist and essay writer from Manchester, UK. He loves to share his ideas and knowledge about marketing, writing, and blogging with his followers through his blog. Currently, he is working as a marketer at...
The Highs and Lows of Writing Books
This is a guest post by Arslan Hassan. Arslan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog...
Kali Panagia
Today, Greece celebrates the Dormition of the Virgin Mary. This is a big deal: it's the third-greatest celebration in Greece, right after Christmas and Easter. And I've heard plenty of people wish each other, "Kali Panagia" - loosely translated to "happy Virgin Mary...
News-Writing Tips
This is a guest post by Alison Guest. Alison works with Writing Help to offer professional essay editor services and custom writing services at highly competitive prices. News-writing tips The number of independent news outlets is rapidly growing. Their popularity is...
Flame-Bladed Swords
Fantasy often sports unusual weapons like the flame-bladed sword: But how historically accurate are they? Were these actually ever used in battle? And if so, why? Murphy Barrett has the answer in Quora! Why a Flamberge? A flame-bladed sword - aka flamberge - would...
Next Up: a Copywriting Book
You may remember Rayne Hall from my previous mentions of her and her work on my blog. Rayne is a trained publishing manager with thirty years in the publishing industry and over fifty books published. You have probably bought some book of her celebrated Writer's Craft...
Does Marketing Even Work?
If you're like me, you're probably wondering from time to time why you even bother marketing your books. I mean, there have been times when everything I'd try would seem to be in vain. When, at best, I broke even on my Ads. When people wouldn't read my work if I...
Free Historical Mexican Recipes
I love Mexican food and cook it regularly (including today, actually). So, I was thrilled when I heard on Atlas Obscura that The University of Texas at San Antonio was digitizing the largest collection of historic Mexican cookbooks in the United States. While the...
Video in Email Marketing
I have written in the past on the subject of using videos in your emails. I now came across a great infographic on the subject, courtesy of One Productions, a corporate video production company in Dublin. Apparently, the average office worker receives 121 emails every...