Amazon Advertising: The Definitive Guide
Learn the basics behind Amazon Advertising, including overviews on the ad campaigns, key performance metrics, and much more!
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In the Bleak Mid-Winter, a Bonanza
Okay, the holidays are over but the weather in Greece certainly qualifies as bleak mid-winter. If you don't believe me, just check out this photo I took a couple of days ago, showing the wee one in our garden. Yes, that's Athens, Greece (albeit in the northern...
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Welcome to Day 2 of “A TRIP DOWN THE STRANGE HWY” Blog Tour
This is a guest post by one of my favorite authors, Beem Weeks. It's part of his 4Wills Publishing blog tour. Why Do We Write? Welcome to Day 2 of "A TRIP DOWN THE STRANGE HWY" Blog Tour @BeemWeeks #4WillsPub #RRBC #RWISA Why do we write? It’s a simple enough...
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Fantasy Sub-Genres
When I finished my first book in the Pearseus universe, I was faced with an unexpected problem: everyone kept saying that identifying your genre was important. But my book crossed many genres. It was, essentially, a fantasy tale taking place in the future, with...
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How Therapy Dogs Help Struggling Readers
When I shared here my guest post for Mom's Favorite Reads, Reading Tricks for Kids of Any Age, I was once again impressed by the interest you showed in the subject. One particularly interesting comment was by Missimontana, who shared a link to the Colorado Virtual...
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Bookful, an AR Book App
Augmented Reality (AR) is probably best known from Pokemon GO, a popular game that had millions of players walking the streets staring at their phones, looking for elusive, virtual beasts. Since these beasts could appear pretty much anywhere, from the White House gym...
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Blog Review by ServiceScape
Even though I normally avoid tooting my own horn, I'll make an exception today for the simple reason that this piece of news shows how great YOU are for following my blog! Headquartered in Andover, Massachusetts ServiceScape has been promoting and hosting exceptional...
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Reading Tricks for Kids of Any Age
I recently started a collaboration with Mom's Favorite Reads; a blog created by author Hannah Howe. I wrote a guest post with reading tricks for kids of any age, which Hannah has kindly hosted on her blog. Below is a brief summary of the article. I hope you'll...
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How Celebrating Diversity Can Make Your Ad Campaigns Better
Diversity and identity politics can be a minefield. In my science fantasy series, Pearseus, I had as diverse a cast as possible, with strong female leads, a main hero of Indian descent, another one of Chinese descent, Masai warriors, a lesbian leader, etc. Even so, I...
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Happy New Year
I wish you a very happy 2019! After all, it starts with a lunar eclipse on January 20th called the "Super Blood Wolf Moon,” so what can possibly go wrong?...
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How the world got better in 2018
2018 is almost officially over, and you'd be forgiven for thinking it's one for the history books. For too many, things went horribly wrong. Or so the general consensus seems to be. And yet, there are plenty of silver linings as well. All you need to do is shift your...
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A Consultant’s Letter To Santa
One read I always look forward to this time of the year is The Economist's special Christmas issue. This is a double one and crammed with fun articles I savor during the holidays. This year's issue had a hilarious take on consultants, describing what they might tell...
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Merry Christmas With Carol Of The Bells
For this year's Christmas wishes, I will start with a lovely rendition of one of my favorite carols, Carol of the Bells, sung here by Voices of Lee: https://www.youtube.com/watch?v=vqU42optc8Y The carol itself piqued my curiosity when I read a two-line description of...
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