Mark Gillespie’s Tips for Facebook Ads

Mar 12, 2016 | Marketing

Mark Gillespie writes speculative fiction and is a passionate Indie author. He recently published the most detailed how-to on running Facebook ads I’ve come across so far. His main tips are as follows: Know Your Target Audience Facebook sits on a treasure trove...

The Science of Successful Facebook Ads

Mar 10, 2016 | Marketing

Following my recent series on Facebook ads, I came across a helpful ebook by Hubspot on how to run a successful Facebook Ad. Chock-full with useful links, examples and statistics, the report includes some great tips on the ideal ad: The most popular Facebook ad...

How to Add an Instant Preview of your Book to your Site

Mar 8, 2016 | Marketing

In case you’ve missed the exciting news, Amazon has now made possible to embed book previews on sites (only self-hosted ones) and apps. Kindle instant previews are similar to the “Look Inside” feature that Amazon offers on their website that lets customers...

Updates on Amazon Giveaways and Vanishing Reviews

Mar 6, 2016 | Marketing, Publishing

Update: Amazon has ceased offering Giveaways as of October 31st, 2019. I maintain the post below for archive purposes only. An Update on Amazon Giveaways In my recent post on how to set up an Amazon Giveaway, I had said that Amazon won’t allow you to give away...

10 Trends in Publishing You Need to Know

Feb 21, 2016 | Marketing, Publishing

Chloe of the Written Word Media published recently 10 trends in publishing that are of interest to every author – particularly Indie ones: 1. Indie authors will continue to take up a growing percentage of the market Indie authored books are estimated to compose...

How To Set Up An Amazon Giveaway

Feb 9, 2016 | Marketing

Update: Amazon has ceased offering Giveaways as of October 31st, 2019. I maintain the post below for archive purposes only. Amazon has recently started offering everyone the opportunity to offer a giveaway. What’s interesting about this is that you can run one...

More on Facebook Ads: Other Authors’ Experience

Feb 7, 2016 | Marketing

I will conclude this 3-part special on Facebook ads by sharing other people’s experiences. David Penny’s Experience I recently came across a great post by British author David Penny. Here are my most important takeaway from it. Keep it simple. Don’t...

My Facebook Ads Experience and 3 Marketing Rules

Feb 3, 2016 | Marketing

This is the promised followup post to Barbara Hinske’s Facebook Really Can Help You Sell Books and my Can Facebook Really Help You Sell Books? posts, and the first of a 3-part special on Facebook ads. I spent some $350 on Facebook ads in December with the twin...