Oct 6, 2016 | Marketing
Yesterday, I received a deluge of emails from worried friends. The reason? This update on Amazon reviews, posted on Amazon’s blog by Chee Chew, VP of Customer Experience. It announced how so-called ‘incentivized reviews’ – i.e. reviews in...
Sep 23, 2016 | Marketing
Book marketing gurus like Mark Dawson swear by the power of newsletters. The idea is that you have a free medium to contact your readers. Essentially, this turns you into a one-man Bookbub. I have posted in the past about ways to add more subscribers, while Mark...
Sep 19, 2016 | Marketing
I have two useful (and free) author tools to share with you today, courtesy of authors John Logsdon and MM Jaye respectively. Amazon blurb preview I’ve often shared on this blog my support of Amazon. Despite its occasional missteps, the company has leveled the...
Sep 13, 2016 | Marketing
I was recently contacted by Achilles Kostakis; a young 3D modeller who is looking to beef up his portfolio. I agreed to help him promote his services if he would offer his services for free to the first two of you to contact him, mentioning my blog, and he has kindly...
Aug 7, 2016 | Marketing
Did you know you can estimate how many sales any eBook or print book on Amazon is currently selling just by looking at its listing on Amazon? Even better, you can see how many books you have to sell in order to reach a specific rank. All you have to do is find the...
Jul 24, 2016 | Marketing
This is a guest post by Karenr Robinson. 5 Ways to Reduce the Bounce Rate on your Blog One of the main problems that a number of bloggers face is increasing bounce rate. Bounce rate denotes the percentage of visitors who come to a blog or website and steer away from...
Jul 19, 2016 | Marketing
Why is it that, every time I mention I’ll start posting less frequently (last week I announced I’ll be posting every 3 days instead of every 2 until the end of August), stuff happens that makes me post almost daily instead? In this case, though, it’s...
Jul 17, 2016 | Marketing
Pete, aka Beetleypete, is one of Amazon’s top reviewers, with an impressive rank of 3,212 out of the 10,000 top reviewers. When he saw my post on Theo Rogers’ book, How to Get Good Reviews on Amazon, he kindly shared his review in a comment. I’m...
Jul 6, 2016 | Marketing
A short while back, my friend Charles E. Yallowitz decided to make the first book of his fantasy Legends of Windemere series permafree. This is something I’ve been considering myself, but I’ve always wondered just how to go around achieving it. Amazon...
Jun 23, 2016 | Marketing
For my day job, I’ve been reading some marketing material, pertaining to tourism. Then it struck me; what they were saying made perfect sense for book marketing as well. Just think of your book as a destination and your reader as a tourist looking for a unique...
