7 Ways to Boost Your Author Brand

The inspiration (and Infographic) for this post came from Resume Now, which has an article about branding yourself. While they are focusing on job applications, what they say is remarkably useful for those building an author brand, too. I am summarizing below, but I...

Video in Email Marketing

I have written in the past on the subject of using videos in your emails. I now came across a great infographic on the subject, courtesy of One Productions, a corporate video production company in Dublin. Apparently, the average office worker receives 121 emails every...

Around the World in 10 Bookmobiles

Today, the internet gives everyone access to whatever they want, so searching for a good book is extremely easy to do. In times where we did not have internet access, however, people had to look for other options to be able to access books and read. Book shops and...

Merry Christmas 2019

This year, the wee one is old enough to understand Santa Claus. I explained that people believe that Santa flies through the world on Christmas Eve, comes through the chimneys, and delivers toys to all the children. Being her mom’s daughter (Electra’s an...

The Real Exoskeletons

Do you remember Ripley fighting the Alien queen? If not, here’s a quick reminder: https://youtu.be/FSrcMaid0mg?t=9 Real exoskeletons are now making their way into the construction industry to increase safety and productivity for all workers. These machines aim...

A Golden Era for Content Marketing

Content Marketing is a fancy word for promoting a product or service using web content–i.e. writing. Unlike, say, Influencer Marketing, which uses celebrities and other influencers to market a product, content marketing is exactly the sort of thing that we,...

The Hackable Internet of Things

In my book, A Heaven for Toasters (which, by the way, is FREE until the 20th), a zoomer (flying car) is hacked and made to crash. As with all things futuristic, I based this on current trends. One of these is the so-called Internet of Things: a common language that...