Content Marketing is a fancy word for promoting a product or service using web content–i.e. writing. Unlike, say, Influencer Marketing, which uses celebrities and other influencers to market a product, content marketing is exactly the sort of thing that we, writers, excel at.
I realized how big a part in marketing it has become when I saw how much need there is for quality writing during my own freelance writing projects. From Press Releases to web copy and blog posts, firms need writers to produce content. This creates an obvious opportunity for any writer who’s happy with deviating from fiction writing.
Content Marketing Stats
As to how big content writing is at the moment, here are some stats:
- Content marketing is 3 times more efficient in terms of leads than outbound marketing.
- 60% of B2C marketers use content marketing strategies.
- 56% of businesses worldwide intend to spend more on content creation.
- 73% of businesses have a designated employee to monitor content creation.
- 72% of companies say content marketing increases leads.
- More than 80% of marketers plan to spend more on content marketing.
Content Creation Key Points
To illustrate the importance of content writing, Review42 has produced a helpful Infographic on 2019 Content Marketing Statistics. It’s a bit technical but it illustrates several key points:
- There is a huge need for quality writing: content creation is expected to be a $412 bn market by 2021.
- 75% of marketers outsource parts of their content creation.
- While video and audio content is particularly important to 18-28-year-olds, it is far less so for the 44+.
- Combining images and videos with text works best.
- My favorite part was seeing the different kinds of marketing from the 19th century todate!
So, whether you are interested in writing content for companies or in promoting your books through social media, the rule is simple:
The more content you put out there – the better for you!