The Social Media Hat recently published the latest numbers for social media users.
So, how many active monthly users does each social medium have?
Facebook: 1.55 billion
As expected, Facebook is the largest and most active of all social networks.
YouTube: 1 billion
As YouTube hasn’t published any statistics since 2013, this number may actually be an underestimate. Still, 1 billion. Not bad for a social medium first launched in 2005.
Google+: 540 million
This came as a surprise. People keep saying that Google+ is a ghost town. And yet, in less that three years, it has surpassed Twitter and LinkedIn to become the third largest social network in the world.
Instagram: 400 million
The most impressive thing about this is how fast Instagram has risen. Launched in 2010, it reported 200 million active monthly users in March of 2014. By December, they were reporting 300 million. After another 9 months, they’d grown by 100 million once more.
Twitter: 320 million
Growing at a slower, yet steady rate, Twitter has now reached an impressive 320 million active monthly users.
Vine: 200 million
However, if one adds Vine – Twitter’s video platform – users to all those tweeps, then Twitter has almost as many users as Google+.
LinkedIn: 187 million
Launched in 2003, LinkedIn is the oldest of the social networks. It is currently trying to increase the rate of growth through Pulse and the ability to publish on the platform.
Pinterest: 100 million
Last but not least is Pinterest. It has now reached the 100 million mark – not bad for a medium launched in 2010.
This post was published in 2016. Read the 2020 marketing statistics on The Marketing Helpline.