illustration found on mrgmi.com
The Social Media Hat recently published the latest numbers for social media users.
So, how many active monthly users does each social medium have?
Facebook: 1.55 billion
As expected, Facebook is the largest and most active of all social networks.
YouTube: 1 billion
As YouTube hasn’t published any statistics since 2013, this number may actually be an underestimate. Still, 1 billion. Not bad for a social medium first launched in 2005.
Google+: 540 million
This came as a surprise. People keep saying that Google+ is a ghost town. And yet, in less that three years, it has surpassed Twitter and LinkedIn to become the third largest social network in the world.
Instagram: 400 million
The most impressive thing about this is how fast Instagram has risen. Launched in 2010, it reported 200 million active monthly users in March of 2014. By December, they were reporting 300 million. After another 9 months, they’d grown by 100 million once more.
Twitter: 320 million
Growing at a slower, yet steady rate, Twitter has now reached an impressive 320 million active monthly users.
Vine: 200 million
However, if one adds Vine – Twitter’s video platform – users to all those tweeps, then Twitter has almost as many users as Google+.
LinkedIn: 187 million
Launched in 2003, LinkedIn is the oldest of the social networks. It is currently trying to increase the rate of growth through Pulse and the ability to publish on the platform.
Pinterest: 100 million
Last but not least is Pinterest. It has now reached the 100 million mark – not bad for a medium launched in 2010.
This post was published in 2016. Read the 2020 marketing statistics on The Marketing Helpline.
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I think some people have waaaaay too much time on their hands. I can’t even keep up with twitter these days, let alone the blogging!!
Sigh… Tell me about it!
How odd that Flickr isn’t included. Has Yahoo demolished it to that extent?
Good point! Whatever happened there?
I think Yahoo destroyed it when a Melissa person appeared out of no-where with some crazy notion that photographers are a thing of the past…
Rumor has it that she laid a hex on the members in the form of an interface that is so bloated and resource intensive that it crashes systems and makes Cortana cry.
(Cortana, Patron Saint of programs that won’t go away)
Oh my…
I could be wrong….
That’s a lot of millions! Kind of overwhelming 🙂
Quite 🙂
These numbers are staggering. It’s hard to even wrap your mind around this many people on social media. The easier question would be: who isn’t on social media?
Probably a whole lot more than most people realise.
Lol – my wife 😀
Then again, she uses my FB account to post about puppies all the times, so…
That’s a helpful stat. 🙂
Thanks 🙂 Hopefully, it will help people focus their marketing efforts better.
So many people on Facebook, yet so little to do there. 🙂 Twitter was surprising.
As was G+!
Honestly, I keep forgetting about G+. I found it difficult to navigate way back when. I remember people praising it as the ‘Facebook Killer’ when it first appeared and that never came to pass.
Nope. Not yet, anyway 😉
Maybe it’s my age, but I am actually a little concerned by these statistics. There are already so many things only accessible to Facebook users, or at the very least, with a Facebook log-in. Google powers the comments on You Tube, with a Google I.D. and as Susan discovered, LinkedIn can make you into a ‘non-person’, if you change your details.
They might be great for promoting out blogs, charities, books, services, or social events, but I fear that Social Media platforms will gain a control of our lives that we will find becomes impossible to opt out of. (Feeling a bit ‘1984’ this morning, it seems…)
Best wishes, Pete.
Lol – 1984 indeed. Yet, those are legitimate concerns.
Interesting post whilst sipping a coffee. Happy Social Media Saturday!
Lol – thanks. Stay tuned for more fun – and the lowdown on the results of my Facebook ad campaign.
This is helpful. Google plus was a huge surprise. I’m glad I recently updated my profile there.
I lost it with Linked In a while back. I had a huge network when actively employed as a nurse and thereafter, when I was doing Legal Nurse Consultant work. I was trying to set up an author platform as a separate account that would have my employment CV on it, and in the process, lost the password to the original account (which had been established under a different email service provider). After many efforts at working with their customer service, who never seemed to understand that Susan Nicholls, R.N. and Susan Nicholls, author were the same person (despite having the same photo)…I couldn’t prove I owned the Susan Nicholls, R.N. account because my email had changed and they couldn’t verify it. I guess I just need to suck it up and start a fresh account with them as S.K. Nicholls. Ranking next to last, I’m not certain if it’s worth the effort.
Oh no, that’s awful! Shame… 🙁