Apr 14, 2014 | Marketing, Publishing
It’s Sunday afternoon, and it’s raining cats and dogs. Which makes this afternoon even more melancholic than Sunday ones traditionally are. So, I decided to get some work done, hoping to forget the sad weather outside (on the upside, the garden badly needed some...
Apr 12, 2014 | Marketing, My friends' Guest Posts
I met Author Angelia Vernon Menchan through the RAVE REVIEWS BOOK CLUB, and she has kindly offered to share a guest post here, regarding the all-important brand concept. So, here it is: “I created a brand once I became an author quite by chance. I was...
Apr 9, 2014 | Marketing, Publishing
As we all know, the publishing world is in major upheaval. With ebook prices dropping even for big authors, and so many ebooks available for free, are we witnessing the end of the paid model? And what might replace it? I can see four distinct models emerging from all...