Following my recent series on Facebook ads, I came across a helpful ebook by Hubspot on how to run a successful Facebook Ad. Chock-full with useful links, examples and statistics, the report includes some great tips on the ideal ad:
- The most popular Facebook ad headline length is 4 words
- The median length for ad post text is just 15 words
- You/Your, Free, Now, and New are the Top Words:
- You/Your: our brain is activated by hearing or
thinking of our own name and ourselves. - Free: this is the ultimate word for any viewer of an
ad. Include it in an ad and it’s almost guaranteed to
catch the eye. - Now: this creates scarcity in the reader’s mind and
urges them to action. - New: using this word is a great way to show you
are offering something fresh. - Audiences are naturally drawn to these words.
Using these words in ads means you have a natural
advantage over all other advertisers.
- You/Your: our brain is activated by hearing or
- Almost half of all ads contained a number in the headline,
description, or text - The top Calls To Action are ‘Learn More‘, ‘Shop Now‘, and ‘Sign
Up‘. - ‘Contact Us‘, ‘Buy Tickets‘, and ‘Subscribe‘ were the least popular
ones.
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I heard somewhere that the word ‘subscribe’ can lead some people to think there is a cost involved. I changed all my prompts on my site for my newsletter from ‘subscribe’ to ‘sign up’ that day. Not that I had a significant rise in signups but it made sense to do it anyway. Excellent info on this post. I knew about the words ‘you’,’now’ and the use of name being great word choices but didn’t know ‘Shop now’ was another. I’ll use it and see what happens. I’ve read a couple of books on the subject of NLP and know about the power of words, so this type of post fascinates me. Thank you!
Yay! I know you’re a book marketing guru by now, so I’m glad you found it useful 🙂
Thanks as always for sharing your useful info. 🙂
And thank you for sharing my posts! I saw your posting on “Show and Tell” that mentioned me on G+ the other day, but couldn’t find it to thank there 🙂
Always a pleasure to share your great stuff Nicholas. 🙂
Interesting, Nick, thanks. My own experience was less than satisfactory, but I have moved on since then. Maybe I’ll try it again one day in the not too distant future. ?
It’s a hit and miss affair, in my experience. That’s why I share whatever I find out, in the hope that I can be your crash test dummy 🙂
You are the best crash test dummy lol! I learn so much from you. But one day you’ll soar not crash, I’m sure of it. Not that you really crash… you just haven’t taken off. Yet…
Aw, you 🙂
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I haven’t had great luck with facebooks ads, but then I feel like I’m always winging it. This is helpful info 🙂
I often wonder how much of what we do is down to sheer, dumb luck. Time to get those prayer beads out… 🙂
Ha ha ha. You captured it perfectly. I see another post in there:
Marketing by Sheer Dumb Luck.
Now there’s a thought 😀
Thanks again for your great info — putting it into my resources folder now!
Yay! So glad you found it useful 🙂
The writer group I belong to herald facebook ads as serious game changers in terms of sales. This is when coupled with for example an ENT promotion or a bookbub so I’m not quite sure how they know, but definitely one to look at.
If you try them out, do let me know how it worked out for you 🙂
Worth studying. Thanks for sharing this info on Facebook ads. 🙂
A pleasure! I have a last post on the subject scheduled, so stay tuned 🙂
I.n.t.e.r.e.s.t.i.n.g. and good to know. Thank you, Nicholas. 😀
Thanks! Hope you find it useful 🙂
Your Free Books Now! I know some authors who have used them very successfully to give away one book while advertising a whole bundle. I don’t have enough books to do that.
Good point. That’s why some suggest you wait until you have at least 3 books before you start doing any marketing.