Facebook Floods Amazon With Fake Reviews

Apr 29, 2018 | Marketing, Publishing

As you know, comments on an Amazon page can make or break a product. That’s why the company says that more than 99 percent of its reviews are legitimate because they are written by real shoppers who aren’t paid for them. But a Washington Post examination by...

Thunderclap’s Broken. Enter DayCause.

Apr 25, 2018 | Marketing

I was referring to Thunderclap as recently as last month, then I found out on Monday that they have been rejecting some author campaigns. Susan Tarr, author of Miranda Bay, tried to run a campaign on March 28th. Upon filling the forms and completing the process, she...

How “Also Bought” Can Help You Sell More Books

Apr 17, 2018 | Marketing

Ricci Wolman of Written Word Media recently published a detailed post on “Also Boughts.” As the post explains, Amazon is using every trick to increase sales. A particularly powerful one is Also Boughts; the list of items people who bought something also...

Ubersuggest: An Awesome Free Keyword Tool

Apr 15, 2018 | Marketing

You may remember my review of Dave Chesson’s (aka Kindlepreneur’s) KDP Rocket. KDP Rocket is by far the easiest way to find keywords for your Amazon ads, as it searches for books similar to yours (in the Also Bought department) and offers these in a handy...

11 Tips To Using LinkedIn To Promote Your Book

Apr 5, 2018 | Marketing

This is a guest post by Mollie Porein,  a highly skilled web content writer. She knows what an expository essay is and can help you write this kind of assignment. She is interested in topics about education, writing, blogging, motivation, etc. Connect with her on...

Authors, Please Don’t Act Like Scammers

Mar 29, 2018 | Marketing, Publishing

I thought of this post when I heard of a problem plaguing one of the groups I belong to. People are using its Twitter hashtag without actually being members of said group. This both confuses readers and dilutes the group’s rather successful brand. Even worse,...

What I Really Think Of Amazon Marketing Service (AMS)

Mar 23, 2018 | Marketing

I was recently invited to participate in a survey by Amazon Marketing Services (AMS). I was writing up the part where it said, “do you have any suggestions to make?” when it occurred to me that my suggestions would also be useful as a summary of my...

How to Use Amazon Categories to Increase your Rankings (Update)

Mar 17, 2018 | Marketing

Back in 2016, I had written a post with information on How to Use Amazon Categories to Increase your Rankings. It included an estimate of how many copies a book needs to sell to reach a certain rank on Amazon US. This has now been updated as follows: The rest of the...