Kate Thora | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookThis is a guest post by Kate Thora. Kate is a Senior Content Specialist for BizSet.com – an online database of company information. In her free time, she loves to catch up with the newest trends on her favorite industry blogs.

7 Ways to Direct Traffic from Facebook To Your Blog

Everyone talks about the benefits of social media marketing. And, without doubt, it’s really important to any enterprise. But unless you’re harnessing your social media pages to meet your ultimate objectives, you’re wasting a lot of time and energy posting on them.

Nevertheless, if your aim is to direct traffic to your blog, there are plenty of ways to achieve this. Here we look at one of the most popular social media platforms, Facebook, and discuss seven ways to direct traffic from Facebook to your blog.

1. Craft Your Post Taglines

Network | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

Image: Pixabay

You’ve probably spent a fair amount of time crafting your blog post. Whatever you do, don’t forget to put similar thought into your Facebook posts. The tagline you write can have a huge effect on whether a follower clicks through to your blog post or scrolls on by. You should try to write a compelling but accurate summary of your blog post. Don’t overdo it with the clickbait, though. Whilst something sensational may get people to click, they’ll soon bounce away from your site when they see the content doesn’t reflect what was described.

2. Think About Blog Titles and Images

Your title and, especially, image will form a major part of your Facebook post. They need to attract your followers’ attention and encourage them to click through to your blog. You could play around with different images and determine which gets the most engagement. Is it an image including a person? A building? A diagram? Conduct a little research to hone your Facebook style and generate more traffic.

3. Post Good Quality Content Regularly

This goes for both your blog and your Facebook page. The more good quality content you post on the former, the more you’ll have to post on the latter.

4. Create A Call to Action Button

The call to action button is a great way to lead your Facebook followers to your blog site. It’s a feature included with Facebook and allows you to place a button at the top of your page, next to the Like button. You could keep it simple and use the button to link to your blog. Or you could link to an email sign up or subscription page to turn those leads into regular readers. Either way, it’s an easy way to get more Facebook fans onto your site.

5. Link Everywhere you Can

If you do use a CTA or if you link to your blog in your Facebook posts, you can use more than a generic link. For example, put a link to the most recent post on your About page. And don’t be afraid to link to a popular title more than once. Just leave a week or two before you post your second link.

6. Include Sharing Buttons on your Blog

You should aim to make your blog posts as shareable as possible. That means creating excellent content. But it also means making it easy for readers to share the posts they like. Include social media sharing buttons at the top or bottom of each blog post page. Readers can then click and share easily, meaning their Facebook page may end up directing more traffic to your blog too.

7. Advertise

Whilst your free Facebook page can work wonders in directing traffic to your website, a little paid advertising goes a long way too. We can’t be 100% sure of the Facebook algorithm and how many people it decides to show your posts to. Paid Facebook advertising is a safer bet, even if it’s just a couple of dollars. Next time you have a really compelling blog post, pay to advertise it to a world beyond your Facebook followers. You’re likely to get new Facebook followers and blog readers as a result.

In Conclusion…

Promoting your blog through Facebook requires considerable thought and time. You can’t just post a link each time something new appears on your blog and expect your Facebook followers to come flocking. Instead, carefully crafted Facebook posts, clever linking strategies, and a little paid advertising are needed to help you drive blog traffic and achieve your goals.