Booklinker | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookMany of you have asked me how you can create universal links. These are easy-to-remember links like “mybook.to/pearseus” that automatically link people to the appropriate Amazon store depending on their location.

The answer is simple: Booklinker.

Booklinker lets you create short vanity URLs that are great for social media and blogs. You can choose between inviting domains including myBook.to, viewBook.at, getBook.at, viewAuthor.at, and Author.to.

This is a free service offered by Genius Link. All you need to do is choose if you wish to create an author or a book link, paste the Amazon URL for your book or author page, and the suffix you wish to append to Booklinker’s prefix (e.g. “pearseus”. Hint: choose a short and easy to type name). Booklinker then creates the respective universal link for you.

Once you have created your links, you can access them and edit them any time you wish. You also have valuable stats like how many people have clicked your link from each marketplace:

Booklinker | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

For more information, check out Booklinker’s FAQ.

Genius Link vs. Booklinker

The one thing Booklinker doesn’t support is adding affiliate code to your links. To do this, you must move to the paid platform of Genius Link, which gives you the ability to:

  • Earn commissions on all your sales, even international ones, by connecting Amazon and iBooks affiliate programs to your account.
  • Marketing tools, including retargeting and channel reporting
  • Click-based pricing, as little as $5 per month
  • Choice Pages: Let your readers choose where to buy on a beautiful landing page for your book.
  • Marketing tools, including retargeting and channel reporting
  • Send readers to custom destinations, based on their location or device.
  • Full reporting: Know who’s clicking and where to double down
  • Amazon Link Health: Know when your book is out of stock or the link is broken
  • Link organization with notes, groups, and tagging
  • Link to Kobo or iBooks

For more information, check out the Genius Link page!