A few weeks back, I posted about the ongoing fight against fake news. As always, I read with great interest the comments. I was surprised by how many people questioned the claim that Facebook users over the age of 65 are far more likely to share fake news than younger users. Particularly, the reasons cited: a lack of digital media literacy by people who didn’t grow up with the internet and age-related cognitive decline.
So, I did a little digging and discovered an Infographic on how the elderly used the Internet, courtesy of MedAlertHelp.org. This infographic convincingly dispels the myth of the computer-illiterate grandpa using correction fluid on the monitor to correct an error. As you’ll see, there are a lot of benefits of seniors using technology–and the seniors themselves would be the first to acknowledge that. Indeed, a whopping 70% of people over the age of 65 use the Internet on a typical day, with baby boomers spending 27 hours per week online! Women lead the way with 87% vs. men’s more modest 66%.
So, if you think that your book marketing efforts are wasted because your audience consists mainly of older readers, perhaps you need to reconsider! Read on for some more great statistics on this: