Self-Publishing Basics

Aug 25, 2019 | Marketing, My friends' Guest Posts

This is a guest post by Linda Cartwright. Linda is an educator and a writer on the verge of coming out as an independent author after years of freelancing and ghost-writing. Her darkest secret is that writing is only her second favorite thing to do… after reading. You...

How to Develop Your Brand as a Book Author

Aug 23, 2019 | Marketing

This is a guest post by Stewart Dunlop. Stewart is a full-time content marketer at Foundr and part-time reader, gamer & footballer. You can follow or tweet him @stewydunlop. How to Develop Your Brand as a Book Author From a literary point of view, we live in...

Infographic: How Relevant is Facebook?

Jul 23, 2019 | Marketing

Toward the end of last year, I stopped using Facebook for my book Ads. Whereas a few years ago I was enjoying a healthy Return on Investment (ROI), generating around 80c of profit on each advertising dollar I spent, that amount had steadily been decreasing over the...

5 Video Marketing Tips to Help Sell Your Book

Jun 27, 2019 | Marketing

This is a guest post by Qurat-ul-Ain Ghazali, a system engineer with a passion for writing, designing and anything tech related. Currently, she is the digital content manager at Dynamologic Solutions, a leading website design company. 5 Video Marketing Tips to Help...

Period Images

Jun 13, 2019 | Marketing

I have been sharing information on various resources for book covers lately, for example with my posts on Free Transparent Logos and Images and A Free Mockup Book Cover Maker. I recently came across a website which has some great material for authors of fantasy,...

Good Luck With That

Jun 11, 2019 | Marketing

I remember having a dialogue with a writer friend a few years ago. She was chastising me for stressing the importance of luck in publishing. Her argument was that, if you work hard enough, you’re bound to succeed. At the time, I was wondering if she was right...

How Scared Should You Be Of Duplicate Content?

May 27, 2019 | Marketing

This is a slightly technical post but it’s close to my heart as it answers a question I often hear. Longtime readers of this blog will know that, since 2016, I have been posting all of my content simultaneously on both my main website, nicholasrossis.me, and my...

A Free Amazon Keyword Organizer Tool

May 25, 2019 | Marketing

You may remember that Amazon has recently adopted a more flexible way of reading keywords. You see, Amazon provides you on their KDP bookshelf with a set of 7 separate keyword boxes, giving some authors the impression that they should enter just one keyword or keyword...

What Facebook’s Latest Changes Mean for you

May 23, 2019 | Marketing

Facebook has been under intense pressure lately. On one hand, both public and private bodies scrutinize its every move, worried about privacy issues and undemocratic material posted online. On the other, shareholders are troubled by dwindling membership. So, Facebook...

How to Analyze your Visitor Data

May 21, 2019 | Marketing

Google Analytics and your own WordPress Statistics (available through Jetpack, if you’re self-hosted) can be among the most useful book marketing tools. Who visits you and which pages do they frequent the most? Do people find what they’re looking for? How...