Toward the end of last year, I stopped using Facebook for my book Ads. Whereas a few years ago I was enjoying a healthy Return on Investment (ROI), generating around 80c of profit on each advertising dollar I spent, that amount had steadily been decreasing over the years until I was barely breaking even. So, I finally gave up on it, preferring instead to advertise on Bookbub and Amazon, both of which let me enjoy a much better ROI: I spend around $120-150 each month and make between $300-$450.
So, has Facebook become irrelevant? Many of you have mentioned in the past that you no longer use the medium. Is this part of a general trend?
69 Facebook Statistics for 2019
A few days ago, I came across an Infographic on 99firms.com. This infographic sheds some light on the company’s daily activities. It breaks down its audience by a number of useful metrics, and includes a number of jaw-slacking statistics:
- More than 270 million profiles on Facebook are fake.
- 64% of adults aged between 50 and 64 use Facebook.
- 83% of women and 75% of men use Facebook.
- Facebook Lite has 200 million users worldwide.
- Instagram is responsible for 20% of Facebook’s mobile ad revenue.
- Facebook’s net income was estimated at $5.1 billion as of Q2, 2018.
- The number of monthly active users (MAUs) was 2.23 billion as of June 2018.
- For 67% of marketers, Facebook is the most important social platform.
- Facebook ad spend increases between 1 p.m. and 3 p.m.
- More than 80 million businesses have Facebook pages.
So, no. It looks like Facebook is here to stay. And with Facebook planning its own currency–the Libra, it looks like it’s looking to become the Paypal of the future, as well as its Google.
Everyone and then, I’ll experiment a little to see how Ads perform there. And if I find out something of interest, you’ll be the first to know!
Note: if you can’t view the image, you can right-click on it and select “Open Image in new tab,” then click on the new tab’s image to enlarge it. Alternatively, view it on the 99firms website.
Thanks Nicholas.. a great deal of information and will be interesting to see how you get on with your renewed interest..
Thanks! I’m still using Facebook for anything other than promotions at the moment, but we’ll see.
Thanks for this info Nicholas. I wouldn’t even dare put my credit card in corrupt FB. It’s bad enough I’m still there. 🙂
Oh, honey, I do remember how much trouble it’s given you. I’m sorry.
Very helpful, Nicholas. Lots here to absorb. Thank you for posting. I’m surprised at the 270 million fake profiles. Had no idea it was so high. So it really doesn’t matter how many FB friends and followers you have when so many can be fake. I think FB is all about the groups: reader groups, groups in your genre, book promotion groups, etc. I like to pitch my blog on some of the groups and always get considerable more visitors.
That’s Facebook done right Paula. I lack the time to interact meaningfully with the Groups I belong to, so I don’t get half as much out of it as I could. Not much I can do about it, though, as there are only so many hours in a day!
Interesting! And I agree, FB is here to stay. I’m surprised by those age demographics. I keep being told by my friends’ college-aged kids that only “old people” use Facebook, but this shows that a much larger chunk of FB users are 18-34 than older than that. So I wonder whether the effectiveness of book marketing on FB depends on the prime age range of your book’s readers.
That’s a great point, actually. And you’re right, age was a surprise for me, too.