Books on Book Marketing for Indie Authors

Oct 27, 2015 | Marketing

The information here comes mainly from a great post by Chris The Story-Reading Ape, Susan Toy’s posts on book marketing, as well as a few more sources. I added the links to make it easier for you to check out or buy the books. * Books with an asterisk are only...

Promo Results: Using Free Promo Services

Oct 9, 2015 | Marketing, My Publications

You may remember my recent promotion of Infinite Waters and The Power of Six. For five days, the former was available for free. The latter has stayed on 99c for a little longer, as I didn’t want to interrupt its downloads. Go Free In the past, I’ve used...

E-mail Etiquette Across the World

Sep 9, 2015 | Marketing

I was reading NAKED WORDS 2.0: The Effective 157-Word Email by Gisela Hausmann the other day. This is a book that explains how to write the ideal email. Most of the things Gisela was saying made perfect sense. Others, not so much. I attributed this to cultural...

Bookbub Insights: 9 Ways to Market your Book

Sep 3, 2015 | Marketing

After focusing on both stand-alone releases and books that are part of a series, this last post in my Bookbub Insights series suggests nine different ways to promote any book. Some of these you may be familiar with; others will probably be news to you. The post is...

Bookbub Insights: Get More Reviews

Sep 1, 2015 | Marketing

The penultimate post in my Bookbub Insights series deals with that age-old question: how to get more readers to review your book. Following my post, How to Score Great Amazon Reviews: Resources and More, I will now include here some of Bookbub’s ideas on the...

Bookbub Insights: Launch a New Book that’s Part of a Series

Aug 30, 2015 | Marketing

Continuing my Bookbub-inspired series of book marketing posts, I will now address the question of promoting a new book that’s part of a series. Series novels let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and...

Bookbub Insights: Increase Sales of Standalone Books

Aug 28, 2015 | Marketing

I often mention that promoting stand-alone books requires completely different strategies to promoting a series. Marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, won’t work for stand-alones. So, how does...

Bookbub Insights: How Long Should a Promo Last?

Aug 26, 2015 | Marketing

Following my post on how to get your book listed with Bookbub, I now continue with the second question: how long should a book promo last? Turns out that the answer depends on what your goals are: are you looking to increase revenue, to market a book series, or to hit...