5 Ways Authors Can Use Social Media to Promote Books

Using social media to promote your books is all I heard when I started publishing. But how relevant are they today? To my surprise, there are now many more ways to use them—ways you may not have even heard of! This guest post by Ronita Mohan explains the best ways to...

How to Create the Perfect Email Opt-in Form

In my last post, I discussed some proven email list-building techniques. I will conclude this 3-part feature on email-based book marketing with some great tips by Mary Fernandez on creating the perfect email opt-in form, found on Persuasion Nation. Lead the way An...

Proven Email List-Building Techniques

In my last post, I discussed the top 7 email marketing strategies for self-published authors. The very first tip was, “the list is Number 1.” But how do you create a mailing list? That’s a challenge many authors struggle with. Thankfully, I came...

Top 7 Email Marketing Strategies For Self-Published Authors

I know I haven’t mentioned newsletters and emails as a book marketing strategy in a while but they remain one of the best tools at our disposal. Sending a regular newsletter is much cheaper than Ads and they let you reach people who are genuinely interested in...

Amazon Kindle Matchbook Is Retiring

This is the third major change announced by Amazon in the last days. After retiring Amazon giveaways, Amazon now is ending its Kindle Matchbook program on October 31. Strangely enough, I heard the news on The Passive Voice and The Digital Reader instead of Amazon....

Amazon Ads Now Available For UK and Germany

In my last post, I mentioned that Amazon giveaways are retiring. It looks like Amazon is going through an autumn cleaning phase, as it has now introduced something I’ve been itching to try for years: Sponsored Products in the UK and Germany. Okay, since none of...

Amazon Giveaways Are Retiring

When Amazon giveaways first appeared, back in 2016, I was enthusiastic about them. Within 24 hours, I had gained an amazing 774 new Amazon followers at a cost of $40. Soon, however, everyone jumped on board. Costs rose, returns declined. My latest giveaway resulted in...