Does Marketing Even Work?

If you’re like me, you’re probably wondering from time to time why you even bother marketing your books. I mean, there have been times when everything I’d try would seem to be in vain. When, at best, I broke even on my Ads. When people wouldn’t...

Video in Email Marketing

I have written in the past on the subject of using videos in your emails. I now came across a great infographic on the subject, courtesy of One Productions, a corporate video production company in Dublin. Apparently, the average office worker receives 121 emails every...

How to Design Your Book Cover

Dave Chesson, aka Kindlepreneur, recently published what I think is the ultimate guide to designing your book cover. While I use Alex of 187Designz for all of my book covers, Dave has compiled a list of: The best book cover design software, both paid and free; Book...

Free Author Resources

In my last post, I wrote about some of Dave Chessson’s, aka Kindlepreneur’s, free author resources, including his Free Amazon Book Description Generator. Today, I have more free author resources that can prove invaluable to your author promos, courtesy of...

Free Amazon Book Description Generator

A few years ago, I had posted about Dave Chesson, aka Kindlepreneur, and KDP Rocket — a tool that generates the best keywords for your Amazon books. To understand the importance of keywords, check out Dave’s post on Kindle Keywords, or this one on Fiction...

Marketing your Book with Story Origin

This is a guest post by my author friend, Effrosyni Moschoudi. She is well versed in all things Indie and an expert in book promos. She kindly agreed to share with us her experience with Story Origin, a newsletter-swapping service that has helped her promote her work....

Blogging Statistics

My article on The Evolution of Blogging has turned out to be one of my most popular posts. So, I have some more information on the subject of blogs and blogging for you, courtesy of Logomaker. As I make most of my living writing blog posts as a freelance writer, this...

How to Use Colors in your Book Covers

A couple of years ago, I posted an infographic on How Color Can Boost Your Book Sales. Today, I am sharing some tips on color connotations courtesy of Dan Matthews of Avasam. They will help you create the perfect book cover. Yes, I know we’re not supposed to...

Email Video Marketing

I have written in the past extensively about email marketing, video marketing, and even live video marketing. But email video marketing? Is that even a thing? Turns out that yes, it is. Basically, instead of writing up an email, you record a video and send it to your...