How Celebrating Diversity Can Make Your Ad Campaigns Better

Diversity and identity politics can be a minefield. In my science fantasy series, Pearseus, I had as diverse a cast as possible, with strong female leads, a main hero of Indian descent, another one of Chinese descent, Masai warriors, a lesbian leader, etc. Even so, I...

J. Scott Coatsworth: Writing is Hard

Author J. Scott Coatsworth recently shared on his blog a post titled Writing is Hard, which struckĀ a chord with me. I’m sharing here a lightly edited version of his original post (with his permission, of course) and I hope you enjoy it as much as I did šŸ™‚ Writing...

How People Really Decide To Buy Your Book

People judge a book by its cover. However, as every author knows, that’s not the only thing thatĀ makes them buy a book. Tucker Max recently explained in The Writing Cooperative what else influences their decision in a post we should all bookmark. As he points...

Amazon Reviews, an Update

I often write about Amazon reviews, as it is one of the most important aspects of marketing for many people and Amazon seems to keep changing the rules! Now, Amy Collins of The Book Designer published an update in the form of Frequently Asked Questions. I’m...

Goodbye, Google+

Google+, Google’s answer to Facebook, announced a few days ago in a simple blog post that the company will be “sunsetting consumer Google+.” Almost hidden within talk of Project Strobe (a sort of audit for third-party apps and data privacy) was this...

KDP Keywords Revisited

Readers of my blog will no doubt be aware of the importance of the categories and keywords your book uses. From using Amazon categories to increase your rankingsĀ to the perils of using keywords like Free, Bestseller, and Kindle, they can be used to optimize your book...

How to Optimize your Book Page on Amazon

This post is based on an article I helped write for SearchNurture titledĀ How to Hit Your Target ACoS on Amazon. Optimizing your Book Page Amazon is, in effect, a giant search engine of products. To ensure that your book shows up first, you must target specific...

Amazon Advertising: The Definitive Guide

I was recently hired by SearchNurture to help them write a series of posts on Amazon Advertising. SearchNurture is a Digital Marketing Agency which matches specialized advertisers with companies and professionals. They also offer training in digital marketing and even...