One of the classic books on getting reviews, How to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers, is free on Amazon right now.
Written by Theo Rogers, an experienced Amazon reviewer, this book takes you behind the scenes and into the reviewer subculture that’s grown up on Amazon. Grounded in both psychological science and thousands of hours of conversation with some of the top reviewers Amazon, it gives you a deep, insider’s knowledge of how the top reviewers think and operate. It not only walks you through exactly what to say and do: it takes you inside the reviewers’ heads so you can see for yourself why the approach given here is the one that works. Perhaps most importantly of all, it tells you what never to say or do!
• A simple, four-part formula for writing emails that get your work reviewed.
• Three things never to say to reviewers!
• How to pick reviewers who are more likely to give you a good review.
• How to reduce the chance that a reviewer you contact will give you a bad review.
• How people get caught out when receiving reviews from friends and family.
But it’s not just about how to get good reviews – it’s also about how to avoid and deal with the bad ones. It will teach you which parts of the “Amazon Jungle” are virtual minefields, and how to avoid some of the costly mistakes that have rendered many sellers “persona non grata” among the entire reviewing community.
How to Get Good Reviews on Amazon teaches an honest, straightforward approach that works. It works because it’s not based on tricks or gimmicks but on a real understanding of how Amazon reviewers think and operate: most of all what they expect from authors and other sellers.
Many thanks to Effrosyni Moschoudi for the tip!
Naked Truth Update
In other related news, Gisela Hausmann recently updated her celebrated book, NAKED TRUTHS About Getting Book Reviews.
She has also updated her best-selling book, Naked News for Indie Authors How NOT to Invest Your Marketing $$$, so if you’ve bought either book be sure to update your edition!
Also, don’t forget to check out Amazon’s own review guidelines (thank you, Olga and Micki)!