How to Increase Twitter Engagement and Followers

I found this little gem on Effrosyni Moschoudi’s blog, then traced it to its origins, on QuickSprout. If you feel overwhelmed by all this, Neil Patel, the infographic’s creator, has this to say in conclusion: “If you only have time to follow one...

Cultural (P)references and Marketing

“A university lecturer, huh? So, how much do you make?” I almost choked on my wine, narrowly avoiding showering my shirt with red droplets . In the UK, where I lived at the time, this was a question you would never, ever ask – even your best friend. And yet, the cute...

Drop-down Amazon Reviews

I found this on the Self Publishing Review and had to share. Apparently, Amazon has been toying with the idea of using drop-down menus for reviews. I guess they’re trying to encourage readers to leave reviews, by simplifying the review process. I also suspect...

Just Give it Away: Does Free Work?

The very sweet Toni Betzner asked me for a guest post for her blog, My Write of Passage. Having noticed how I do a lot of giveaways and offers, she suggested I discuss the benefits of free. This got me thinking. I keep reading contradictory information on this. Jack...

Take the 3-Question Ad Results Survey

Figuring out where to advertise your book is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favor. I have already...