Just Give it Away: Does Free Work?

Mar 9, 2015 | Marketing

The very sweet Toni Betzner asked me for a guest post for her blog, My Write of Passage. Having noticed how I do a lot of giveaways and offers, she suggested I discuss the benefits of free. This got me thinking. I keep reading contradictory information on this. Jack...

Book Feature: Choices by J.L. McFadden

Mar 3, 2015 | Blog hops tours & reblogs

J.L. McFadden is author of The Guardian series, a unique blend of paranormal, urban fantasy and romance. This post is part of his 4WillsPublishing-organized blog tour, to celebrate the launch of Choices, the second book in his series. Before you leave, don’t...

Take the 3-Question Ad Results Survey

Mar 2, 2015 | Marketing

Figuring out where to advertise your book is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favor. I have already...

A Call to Arms: Send me your Huddled Numbers

Mar 2, 2015 | Marketing

Since Tara Sparling and I published our post on using paid ads to promote your book yesterday, I’ve been reading the comments left on our blogs. At first, I was surprised by how many authors feel lost when it comes to ads. How many point out that there are no...