Update: GeoRiot is now geni.us. Find out more!

You may remember Ryan Shepherd from his previous guest post on my blog, “Sell More Books Through Amazon Links“. He’s here today to share some of GeoRiot’s tips on Book Marketing.

 4 Quick Reads to Improve Your Book Marketing Strategy

GeoRiot is now GeniusLink

Marketing a book can feel like trying to talk at a death metal concert.

It’s hard to get heard.

Thousands of new books are published every day and each one is vying for the attention of the masses. This makes your interactions with potential readers more precious than ever before. Our previous collaborative post on Nicholas’ blog discusses how to make these precious interactions a positive experience for everyone involved.

In this post we offer up four quick reads from the GeoRiot blog that will help you further refine your book marketing efforts. These tips and tools will help you gain a deeper understanding of your online audience, squeeze every penny out of your book trailers, rev up the performance of your WordPress sites, and see the Amazon Associates Ecosystem from a bird’s eye view.

Enjoy!

Book trailers on YouTube are blowing up!

No longer are the heavily funded authors the only ones able to create video trailers for their books. With the proliferation of video technology throughout society, it is possible for anyone with a smartphone to make one. What’s more, is that it can be done at little to no cost.

If you have a book trailer on YouTube (or any content on YouTube) you should know how to use affiliate links in your description to enhance your trailer and sell more books. Read more here: “Using Affiliate Links in YouTube: Best Practices”

How international is your online audience?

Not Sure?

This is a crucial question for anyone marketing anything online, including authors.

Maybe you have a surprisingly large readership in Germany, or you are the talk of Canada’s most popular book review forum.

This post gives you seven different ways to gauge how international your online audience is so you can make more informed book marketing decisions: “How International Is Your Online Audience? 7 Tools to Find Out.”

Do you have a WordPress site?

If you have a WordPress site, (or know someone who does) and you have Amazon links to your book (or any book) then the miraculous WordPress plugin called the “Amazon Link Engine” will allow you to instantly improve your site’s user experience and monetize your Amazon links.

Read more here: “Ladies and Gentlemen: Start Your Engines!” or check out the description and reviews on the Amazon Link Engine plugin page.

The Amazon Associates Ecosystem

Whether you author, publish or review books, you probably know that the Amazon Associates Program is the best way to earn commissions from your Amazon book links.

However, there are dozens of great tools and resources on the internet that help Amazon Associates increase their site traffic, improve their links, and earn more commissions.

In this post you can see all of them in one, easy-to-navigate infographic.

Read more here: “The Amazon Associates Ecosystem [Infographic]”

Like your writing style, your marketing strategy can be continually tweaked, improved and refined. The tips and tools in these four quick reads are designed to help you do that.

Godspeed!