Nov 7, 2018 | Marketing
I often write about Amazon reviews, as it is one of the most important aspects of marketing for many people and Amazon seems to keep changing the rules! Now, Amy Collins of The Book Designer published an update in the form of Frequently Asked Questions. I’m...
Dec 2, 2016 | Marketing
My reviewer friend, C, aka the happy meerkat, recently notified me of some further tweaks in Amazon’s review policy. Most of them make perfect sense, yet a couple raise concerns. The new rules can be read here in their entirety but here are the new points: If...
Oct 6, 2016 | Marketing
Yesterday, I received a deluge of emails from worried friends. The reason? This update on Amazon reviews, posted on Amazon’s blog by Chee Chew, VP of Customer Experience. It announced how so-called ‘incentivized reviews’ – i.e. reviews in...
