As I often say, newsletters are a great way of alerting people to new releases, promotional offers etc. Too often, though, our emails end up in the spam folder, never to be seen. So, I wondered, is there’s no way to avoid this? Kevin, CEO & Founder of...
I was reading NAKED WORDS 2.0: The Effective 157-Word Email by Gisela Hausmann the other day. This is a book that explains how to write the ideal email. Most of the things Gisela was saying made perfect sense. Others, not so much. I attributed this to cultural...
Newsletters can be tricky. As a rule, people avoid subscribing to a mailing list because it eats up their time, and they don’t know how frequently you will email them. A second but equally big concern is that you will share their addresses with spammers....
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