Apr 9, 2020 | Marketing
I have written in the past extensively about email marketing, video marketing, and even live video marketing. But email video marketing? Is that even a thing? Turns out that yes, it is. Basically, instead of writing up an email, you record a video and send it to your...
Oct 29, 2019 | Marketing
In my last post, I discussed some proven email list-building techniques. I will conclude this 3-part feature on email-based book marketing with some great tips by Mary Fernandez on creating the perfect email opt-in form, found on Persuasion Nation. Lead the way An...
Oct 27, 2019 | Marketing
In my last post, I discussed the top 7 email marketing strategies for self-published authors. The very first tip was, “the list is Number 1.” But how do you create a mailing list? That’s a challenge many authors struggle with. Thankfully, I came...
Oct 25, 2019 | Marketing
I know I haven’t mentioned newsletters and emails as a book marketing strategy in a while but they remain one of the best tools at our disposal. Sending a regular newsletter is much cheaper than Ads and they let you reach people who are genuinely interested in...
