Jul 19, 2016 | Marketing
Why is it that, every time I mention I’ll start posting less frequently (last week I announced I’ll be posting every 3 days instead of every 2 until the end of August), stuff happens that makes me post almost daily instead? In this case, though, it’s...
Nov 12, 2015 | Marketing
Following from yesterdays’s post on pacing your Free Promos on Facebook to avoid getting banned, here is a second post on the subject. As you may recall from my Call to Arms survey, Facebook didn’t do well in promotions. Because of their high cost,...
Sep 1, 2015 | Marketing
The penultimate post in my Bookbub Insights series deals with that age-old question: how to get more readers to review your book. Following my post, How to Score Great Amazon Reviews: Resources and More, I will now include here some of Bookbub’s ideas on the...
Aug 30, 2015 | Marketing
Continuing my Bookbub-inspired series of book marketing posts, I will now address the question of promoting a new book that’s part of a series. Series novels let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and...
Aug 28, 2015 | Marketing
I often mention that promoting stand-alone books requires completely different strategies to promoting a series. Marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, won’t work for stand-alones. So, how does...
Aug 26, 2015 | Marketing
Following my post on how to get your book listed with Bookbub, I now continue with the second question: how long should a book promo last? Turns out that the answer depends on what your goals are: are you looking to increase revenue, to market a book series, or to hit...
Aug 24, 2015 | Marketing
You’re most likely familiar with Bookbub; probably the biggest online book promoter. You may not be aware of Bookbub Partners, though; Bookbub’s tips area. Subscription is free, and the site is chock full with excellent tips and statistics on book promos....
Jul 15, 2015 | Marketing
I was reading Tara Sparling’s interesting post on free books, where she complains about authors pricing their books too low. Amazon agrees with her. I believe that’s why they only start offering 70% royalties for books priced at $2.99 and above (under that,...
