Why is it that, every time I mention I’ll start posting less frequently (last week I announced I’ll be posting every 3 days instead of every 2 until the end of August), stuff happens that makes me post almost daily instead? In this case, though, it’s...
Following from yesterdays’s post on pacing your Free Promos on Facebook to avoid getting banned, here is a second post on the subject. As you may recall from my Call to Arms survey, Facebook didn’t do well in promotions. Because of their high cost,...
The penultimate post in my Bookbub Insights series deals with that age-old question: how to get more readers to review your book. Following my post, How to Score Great Amazon Reviews: Resources and More, I will now include here some of Bookbub’s ideas on the...
Continuing my Bookbub-inspired series of book marketing posts, I will now address the question of promoting a new book that’s part of a series. Series novels let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and...
I often mention that promoting stand-alone books requires completely different strategies to promoting a series. Marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, won’t work for stand-alones. So, how does...
Following my post on how to get your book listed with Bookbub, I now continue with the second question: how long should a book promo last? Turns out that the answer depends on what your goals are: are you looking to increase revenue, to market a book series, or to hit...
You’re most likely familiar with Bookbub; probably the biggest online book promoter. You may not be aware of Bookbub Partners, though; Bookbub’s tips area. Subscription is free, and the site is chock full with excellent tips and statistics on book promos....
I was reading Tara Sparling’s interesting post on free books, where she complains about authors pricing their books too low. Amazon agrees with her. I believe that’s why they only start offering 70% royalties for books priced at $2.99 and above (under that,...
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