Amazon Advertising: The Machette Effect

In my recent post, Amazon Releases Amazon Advertising, I mentioned an app I use called Machete. I promised to expand on that in a future post (i.e. this one). Machete is an Amazon Advertising (formerly Amazon Marketing Services or AMS) add-on. You install it on your...

Take Advantage Of Smorgasbord’s Free Promos in 2017

Sally Cronin of Smorgasbord is a tireless supporter of writers in general and a wonderful friend of Indies in particular. She regularly offers for free services that others charge an arm and a leg for. For example, in 2016 she built the Cafe and Bookstore which now...

Bookbub Insights: 9 Ways to Market your Book

After focusing on both stand-alone releases and books that are part of a series, this last post in my Bookbub Insights series suggests nine different ways to promote any book. Some of these you may be familiar with; others will probably be news to you. The post is...

Winning an RRBC #PushTuesday slot

I had a lovely surprise last Tuesday, while checking my Twitter feed: I had been selected for a #Pushtuesday slot by the Rave Reviews Book Club. Each Tuesday, an author is selected, and members are asked to promote one of their books with the hashtag #Pushtuesday....

Book Marketing: Twitter vs. Facebook

As you know, there is research being done about pretty much everything nowadays.  I recently came across an interesting research by Michelle Bertino on Klout, that studies the reactions on Twitter and Facebook according to different subjects.  Nice guy that I am, and...