Jan 7, 2019 | Marketing
Diversity and identity politics can be a minefield. In my science fantasy series, Pearseus, I had as diverse a cast as possible, with strong female leads, a main hero of Indian descent, another one of Chinese descent, Masai warriors, a lesbian leader, etc. Even so, I...
Sep 23, 2018 | Marketing
In my recent post, Amazon Releases Amazon Advertising, I mentioned an app I use called Machete. I promised to expand on that in a future post (i.e. this one). Machete is an Amazon Advertising (formerly Amazon Marketing Services or AMS) add-on. You install it on your...
Nov 4, 2016 | Marketing
Last year, I shared with you the result of my Call to Arms, on my very popular post, Book Marketing Results 2015. I now have collected enough data to follow up with this year’s results. Like last time, I knew most of the media mentioned, although there a few...
Jun 12, 2015 | Marketing
Following my Call to Arms, a number of you responded by sharing with me your book marketing experience. I now have about a hundred responses by some fifty authors. Although some of the responses were expected, there were quite a few surprises in there for me....
