Nicholas C. Rossis

dream-protecting author

Bookbub Insights: Get More Reviews

Sep 1, 2015 | Marketing

The penultimate post in my Bookbub Insights series deals with that age-old question: how to get more readers to review your book. Following my post, How to Score Great Amazon Reviews: Resources and More, I will now include here some of Bookbub’s ideas on the...

Bookbub Insights: Launch a New Book that’s Part of a Series

Aug 30, 2015 | Marketing

Continuing my Bookbub-inspired series of book marketing posts, I will now address the question of promoting a new book that’s part of a series. Series novels let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and...

Bookbub Insights: Increase Sales of Standalone Books

Aug 28, 2015 | Marketing

I often mention that promoting stand-alone books requires completely different strategies to promoting a series. Marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, won’t work for stand-alones. So, how does...

Bookbub Insights: How Long Should a Promo Last?

Aug 26, 2015 | Marketing

Following my post on how to get your book listed with Bookbub, I now continue with the second question: how long should a book promo last? Turns out that the answer depends on what your goals are: are you looking to increase revenue, to market a book series, or to hit...

Bookbub Insights: How to Get your Book Selected

Aug 24, 2015 | Marketing

You’re most likely familiar with Bookbub; probably the biggest online book promoter. You may not be aware of Bookbub Partners, though; Bookbub’s tips area. Subscription is free, and the site is chock full with excellent tips and statistics on book promos....

Call to Arms – Book Marketing Results

Jun 12, 2015 | Marketing

Following my Call to Arms, a number of you responded by sharing with me your book marketing experience. I now have about a hundred responses by some fifty authors. Although some of the responses were expected, there were quite a few surprises in there for me....

Take the 3-Question Ad Results Survey

Mar 2, 2015 | Marketing

Figuring out where to advertise your book is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favor. I have already...