Just Give it Away: Does Free Work?

The very sweet Toni Betzner asked me for a guest post for her blog, My Write of Passage. Having noticed how I do a lot of giveaways and offers, she suggested I discuss the benefits of free. This got me thinking. I keep reading contradictory information on this. Jack...

What’s the best title for your Blog Post?

I read on Hubspot an interesting post by Sarah Goliger, with the results from 11 title tests, and complemented it with information from the Author Marketing Experts blog. Here’s the main takeaways: Frame your blog post title as a question to make it more...