I have written in the past about how to use color in your book covers and how color can boost your book sales. Today, I came across a Kissmetrics infographic on LexisClick (thanks to Mike Guess of InSync Media for the tip). The infographic includes a ton of useful information on how colors affect purchases. As LexisClick reminds us, people are visual beings – 90% of all information absorbed by the human brain is visual. People process visual information 60,000 times faster than textual information.

It’s no surprise, then, that consumers place visual appearance and color above other factors when shopping. A full 93% of online shoppers place the visual appearance of products as the most important factor affecting their purchase and 85% of shoppers consider color as a primary factor when making the buying decision.

Use the information below to choose the right color for your designs, depending on your readers and the intended action! You can also find out more on branding using color theory on Artwork Abode.

Kissmetrics infographic | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book