Even though I’ve personally switched from Facebook Ads to Amazon and Bookbub ones, I’m well aware that Facebook advertising is far from dead. However, every Facebook update seems to change everything, including where you can advertise. Adding to the confusion is the fact that Facebook now lets you advertise on Instagram and Messenger as well as the so-called Audience Network, Instant Articles, and Facebook itself.
If all this makes your head spin, here’s a helpful Infographic, courtesy of Jomel Alos. First published on Spiralytics, it not only describes where your Ad will appear in each of these networks but also explains how to pick your desired network based on your objectives. Do you want to let everyone know your name–aka brand awareness? Facebook and Instagram are best. Do you want to increase sales? Ignore Instagram. And so forth.
Check out the Infographic below and read the full post on Spiralytics for an in-depth analysis of each placement and network.