Design Advisor recently created an Infographic describing how the psychology of color can impact your website conversions. In simple words, how using the right color can help you sell your product.
Right away, it occurred to me that this would be a great share for anyone interested in finding out more about the ways colors can help with a book’s or author’s identity.
For example, within 90 seconds, a potential reader will have made up their mind whether they like your book or not. Up to an astounding 90% of that choice will be color-based! Which makes sense if you consider that almost 85% of people buy a product based on its color.
So, what exactly does each color convey and which emotions does it trigger in readers? Check out the Infographic below to find out!
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I like the info but not the font 🙂
Yes, it can be rather hard to read. Ironic, isn’t it? 🙂
Well, if the majority of the graphics weren’t dull grey on a black background I might be able to follow along! 😀
You’re not the only one to make that point, I’m afraid 🙂
Fascinating, Nicholas. Thanks so much for another awesome share! 🙂
Thank you so much, Natalie 😀
That’s fascinating. Thanks for sharing!
A pleasure! Thank you, D 🙂
This is perfect timing. My new book “Rx-for-Healing – The Power of Color and Opposites” will need a vivid color cover. Thank you!
Yay! So glad you found it useful 😀
Indeed. Branding and colours, perhaps the most important choice for any company or organisation.
Best wishes, Pete.
Or author… or blogger… 🙂