I was hired by SearchNurture to help them write a series of posts on Amazon Advertising. SearchNurture is a Digital Marketing Agency which matches specialized advertisers with companies and professionals. They also offer training in digital marketing and even help graduates find a job (and pay $6,000 upon placement).
I don’t like tooting my own horn, but anyone interested in how Amazon Advertising works should have a careful read, as this is the most exhaustive guide I have seen on the Internet yet–and I’m mighty proud of my part in creating it.
The following articles are available:
- What is Amazon Advertising?
- Amazon PPC: The Definitive Guide
- Understanding Amazon ACoS (Advertising Cost of Sale): What is it?
- How to Hit Your Target ACoS on Amazon
- Understanding Amazon PPC Metrics
- How to Increase Your Amazon Click-Through Rate (CTR)
- How to Increase Your Amazon Impressions
Thank you for sharing Nicholas articles and guide on how Amazon Advertising works. I will surely check all of these one by one.
Thank you, Olivia! These are pretty technical, mind you, so you may want to start with this one: https://wp.me/p6TDSX-2×6
Hi Nicholas,
I have a question and I hope you don’t mind me asking it here. I’m now using Machete with my keyword marketing campaign and like you, I have seen a small boost in my sales. My question relates to the “Bid Optimizer”. There is an option to target ACOS percent or sales per day. By default, the ACOS is 70% and the sales per day are $70. I noticed if you lower the ACOS you also lower the sales per day. Help me understand how I should set this to maximize this tool. In past post, I always thought you said you should aim for an ACOS below 50% (the lower percent the better). In this case, lowering the target ACOS also lowers the sales per day. What am I getting wrong here? Thank you for your help.
Optimizing your ACoS is a post on its own. Basically, you should first aim at the break-even point. For most of the time, this was around 70% for me. Last month, however, AMS reporting was much improved to the point that it correlated almost to the cent with my actual earnings. This means my break-even ACoS was 100% for last month.
Once you have established and reached your break-even point, that’s when you start tweaking to reach your target ACoS. How low this is, depends solely on you, as our “products” don’t have any other costs such as p&p.
I hope this makes sense!
Thank you, Nicholas,
Yes, it helps somewhat, but I’m going to look back at some of your previous posts to get a fuller understanding.
The rest of my guides should be published shortly. I’ll update the links when they do!
Thanks so much, Nicholas for sharing your hard-won knowledge with us. Your unselfish giving out of your experience and wisdom have helped me and others more than you can know. These insights into Amazon Ads are priceless. Much appreciated.
Thank you, Iris! Your comment has made my day 🙂
Thank you for your time and sharing Nicholas. I’ve added to my Evernote files so I can read later when I’m done blog visiting rounds. 🙂
Thank you so much, Debby 🙂
Thanks so much, Nicholas!
I hope you find it useful 🙂
Thanks for all of this information.
A pleasure! I hope you find it useful 🙂