Amber Wilson | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThis is a guest post by Amber Wilson, an experienced ghostwriter currently employed as a content strategist at ThesisHelpers. She is fond of science fiction and poetry. Amber believes that technology and progress will change the world and dreams of becoming a best-selling author one day. Feel free to contact her at G+.

Infographics As A Powerful Book Promotion Tool

Spaceship comparison Infographic | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Part of a popular Infographic comparing various spaceships popularized by TV series and movies. Visit for more!

Placing links on various social media platforms create awareness for your book. But, as many authors are discovering, it can be hard to build your author brand on that alone. Have you ever considered using Infographics to promote your book?

Infographics can be a powerful book promotion tool, offering far better returns than photos and book covers. That is because your targeted audience will find it easier to understand and retain information on infographics. Unfortunately, many writers still don’t know how to use them to promote their published materials.

So, let’s discuss how you can leverage the power of infographics to promote your book!

1. Get a unique design that highlights your content

The graphics should have customized features that highlight your book’s content. Consider creating an Infographic that describes your fantasy world’s lands and inhabitants, your science-fiction universe’s spaceships, or your hero’s journey (metaphorical or literal). Depending on your genre, you can find inspiration by googling Infographics on classic works like Lord of The Rings, Game Of Thrones, Star Wars, Star Trek etc.

Once you have your content in mind, make sure your infographic design is unique, to keep your users engaged. It should be engaging and different from what they see online. So, when designing your Infographic, be creative and distinct. Avoid using popular templates or design. Readers, your target audience, have seen them in other places. And there might be hundreds of similar infographics on the internet that they have already come across.

You must be highly creative with your infographics to stand out. There are tons of people writing and publishing their books just like you, so there is going to be high competition.

2. More illustrations, less text

How you structure the illustrations in the infographic will determine if your readers will take action or not after reading it. Make it engaging, even as you explain the book’s content or information you are trying to pass across. Use graphics, data, and brief texts for each section.

Your infographic will have more impact when it is visually easy to read and understand. Viewers should be able to visualize how interesting the book’s content will through your infographic. Include images demonstrating the act with little texts to support them. Use bullet list to list your points. It will be more effective than writing longer sentences that could make the infographics wordy.

Infographics have more to do with visuals than texts. They involve the use of visuals to communicate an idea. Your infographic should have more of visual elements and fewer texts to be effective. Therefore, graphics, data, and even some animation, if appropriate, should occupy most spaces on your infographics; text should only play a supporting role.

3. Quality is better than quantity

Many people believe they can achieve their marketing goals by releasing poorer promotional materials. They care little about the quality and more about quantity. However, the focus for an individual that wants to build an author brand shouldn’t be on quantity but quality. It is better to invest more in one quality infographic that will be shared hundreds of times, than ten poor quality ones that no one will ever see.

Using poor quality infographics can even hurt your reputation. Remember you are trying to build an author brand. Your targeted audience love creativity, otherwise they won’t have interest in reading your book. So, everything you do should prove that you are highly creative.

4. Have a promotion strategy

Making use of quality infographics is important, but you should also have a working strategy to promote your work and get good returns on your investment. Your website should have social sharing buttons (Twitter, Facebook, Pinterest) for easy sharing. If your work is good, visitors will likely share it on their social media accounts – thus raising more awareness for your books.

You can also consider using blogger outreach to promote your work. Get in touch with top-tier media outlets and blogs. Leverage the power of guest posting to promote your infographics and book.

You also need to know how to draft the right email that journalists and other high-quality sites will open and take action.

5. Simple but effective design

Your infographics must be simple (while remaining visually appealing). Use words that would stimulate readers to take action. A simple design will allow readers to grasp the information on your graphics in a short space of time. But when you have too much data on your infographics, readers will find it difficult to understand.

Design elements are great but avoid using too much of them. They should not crowd the spaces on the infographics.

6. Brand your infographics

It is easy for people to share and forget to link back to the original author! If this happens, then you might not get any return on your investment. Most images you see online have watermarks, right? That is to indicate that the image belongs to someone. But you don’t have to do the same thing on your infographic. Instead, include a link back to your website or blog and some information about you, strategically placed in the footnote. That way, even when people forget to link back, you can still take credit for it. Don’t forget to add your full name and the book title.

7. Don’t make them too promotional

It is true that you want to promote a book and build a good reputation. But you don’t have to make your infographics look too promotional. Focus on making it interesting to read; the result will come. Viewers should be able to learn a thing or two from your infographics that will stimulate them to take action.


Infographics are powerful tools that can help you promote your book. But creating a lovely Infographic is just the beginning. You then need to promote it. Focus on creating an outstanding infographic that people would love to share. Then promote your work on other platforms personally–and let the magic happen.

Happy book sales!

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