Jackie Weger is more than an author of great romance novels; she’s a tireless supporter of Indies, both on her own and through her eNovel Authors at Work group. Jackie has written a score of posts detailing her (rather extensive) marketing experience; you may have read some in the past, such as Promoting With The Small Guys? Jackie Weger Shares Her Experience and Call to Arms – Jackie Weger’s Take. She recently shared some great tips on How To Get Visible & Sell Books.
Tip #1: Network
Her first, pretty simple tip is this: New indie authors must network with authors in their genres. Read everything inside Amazon KDP. Click on every thing that surrounds your book.
Tip #2: Run an Amazon Giveaway
Price a book at 99c and engage in an Amazon giveaway. You can give away up to 50 books. Use “follow me on Amazon.” That way, you get the royalty plus new followers. This is very useful when you have a new release and Amazon sends out a dedicated notice to your followers. Amazon may also send a notice to those who have bought one of your books in the past. Check out my guide on setting up an Amazon giveaway to get started right away.
Tip #3: Run an Amazon Ad Campaign
Engage in an Amazon ad campaign. Keep it simple and impose on yourself a $3 a day limit until you learn the ropes. Google Amazon ad Campaigns and read all about it or check out my own post on the subject of AMS advertising campaigns.
Since your book will be listed on all 10 Amazon book venues (U.S., Canada, UK, Germany, France, Italy, Spain, Japan, China, and India), tweet your book using that specific country’s address or a universal link. Use Google Translate if you need to and translate the tweet into a new language.
Tip #4: Advertise with Other Sites
Use these starter inexpensive sites to promote your book: BookDoggy, AwesomeGang, BookScream, Ebookaddict, BookLoversHeaven, and authorsXP.com.
There are literally hundreds of more sites like these. Check out my own Call to Arms for help with choosing the right one for you.
Last, have a look at the original post. As Jackie points out, the savvy indie will click on all of the links in her blog!
In July, 2018, Jackie updated the information here as follows:
“Amazon has removed the Giveaway Button on our ebooks. We can do a Giveaway on our print editions. You can look at all of your completed giveaways and total up the number of entrants for a base figure of followers. Upon a new release, Amazon does send out a notice to one’s followers–-not as timely as in the past.
Sharing this: When I released Count the Roses, Amazon sent out a timely notice as I did in my newsletter and I saw 1044 downloads which put the book #1 on Hot New Releases. It stayed there for about 5 days.
Many who enter Giveaways unsubscribe or often use skewed email addresses. Before I name a winner in a Rafflecopter/Giveaway I run the entrant list through Bulk Mail checker. It’s critical that we nurture our subscribers and followers via our newsletters.”