Written Word Media has produced a wonderful infographic of a Kindle owner. Hopefully, the interesting data included will give you plenty of marketing ideas. Here are my main takeaways from it:
- Friends and family offer the best word-of-mouth. This can be terribly hard, though, so go for the next best thing: blogs.
- Facebook and Google+ rock when it comes to social media.
- People want to read in order to relax and escape. Offer them stories with love, excitement and drama, and you’ll do great.
- It doesn’t matter if these come in a series or a standalone format, although series do make it easier to build up an audience.
Image: Written Word Media
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I see facebook higher than Goodreads for social media book discovery. That’s a surprise. But you mention Google+? Where is that on the social media chart? I don’t see it at all. Anybody?
I think that Google is actually the second one. I don’t think they checked for Goodreads.
It could be the other way around, of course 🙂
The icon is Goodreads. There is no + on the g and the tan color is not google’s. I don’t see that the survey included Google+ at all, which has a lot of reader groups going on. So, it appears that Facebook gets a higher score than Goodreads for book discovery and discussion. I would never have guessed that.
You know, you’re right. Thanks for that 🙂
I am definitely a warm and fuzzy reader.
I could have told you that 🙂
🙂
Really helpful information, Nicholas. Thanks for sharing. 🙂 — Suzanne
Thank you for reading! 🙂
The number of books per month surprised me! I suppose I would read that many too, if I wasn’t trying to write them 🙂
Lol – I know what you mean 🙂
Haha! That was going to be my response too, D. Wallace Peach!
This is pretty much dead on as it relates to me, except the emotions. Warm and fuzzy isn’t my thing as much as excitement and conflict.
Lol – reading Marred, I couldn’t have guessed :b
Reading to escape and relax. I don’t think I have ever done that. I have usually read to discover more, or to increase knowledge of a subject. I am not a good example of a Kindle reader, or for that matter a book reader. I have far too many that were purchased, and either never read at all or unfinished.
Best wishes, Pete.
Interesting! We all have plenty of unfinished books. I wonder if heaven is just a really big library and all the time in the world 🙂
Interesting to see Pinterest ahead of Twitter in ‘discoverability.’
That surprised me, too.
Very interesting info and likely quite accurate. As an avid kindle reader with slightly over 400 books – of which I have read around half – I read for enjoyment and love of the written word. I mostly look on Amazon for new books, particularly new books that have recently been released and sometimes pre-orders. If the book title grabs me, I check it out and read the premise and the example, and any reviews. If after doing all that and the book example has successfully captured my interest, I will purchase the book. A lot of the books on my kindle are serials – books like the Lost Fleet by Jack Campbell, Frontiers Saga, Saga of the Seven Suns and of course the Pearseus books are just some of the books I have on my Kindle. The characters from serials can almost become like old friends – you get to know them so well and live vicariously through their struggles and adventures. What else can I say – reading is just one of those pass times that are pure escapism for a little while, aside from been quality entertainment 😀
You’re the perfect reader! I wish more were like you 🙂
Very interesting – thx for sharing 🙂
Thank you for reading, my blonde friend 🙂
Anything my Greek friend 🙂
I’d love to know how many of those 8.92 books purchased per month ever actually get read….
All of them. Eventually. Say, in a hundred years or so 😉
Lol… I won’t be around to see it 😉
Maybe not. But how can you be sure? It’s like they say: “I know no one lives forever, but do you mind if I try it?” 🙂
I only want to live forever if bits don’t start malfunction toouch 😉
Good point 😀