How to Create the Perfect Email Opt-in Form

In my last post, I discussed some proven email list-building techniques. I will conclude this 3-part feature on email-based book marketing with some great tips by Mary Fernandez on creating the perfect email opt-in form, found on Persuasion Nation. Lead the way An...

Proven Email List-Building Techniques

In my last post, I discussed the top 7 email marketing strategies for self-published authors. The very first tip was, “the list is Number 1.” But how do you create a mailing list? That’s a challenge many authors struggle with. Thankfully, I came...

My Facebook Ads Experience and 3 Marketing Rules

This is the promised followup post to Barbara Hinske’s Facebook Really Can Help You Sell Books and my Can Facebook Really Help You Sell Books? posts, and the first of a 3-part special on Facebook ads. I spent some $350 on Facebook ads in December with the twin...

Tips on starting a Newsletter

Newsletters can be tricky. As a rule, people avoid subscribing to a mailing list because it eats up their time, and they don’t know how frequently you will email them. A second but equally big concern is that you will share their addresses with spammers....