You may remember my review of Dave Chesson’s (aka Kindlepreneur’s) KDP Rocket. KDP Rocket is by far the easiest way to find keywords for your Amazon ads, as it searches for books similar to yours (in the Also Bought department) and offers these in a handy Excel spreadsheet.
I have now discovered the perfect companion to KDP Rocket: Ubersuggest. As the name, well, suggests (Ueber being German for over or hyper), Ubersuggest is a free keyword tool that comes up with more keywords than you can shake your virtual, SEO-supercharged stick at. You can then use these keywords for your Amazon ads, your Google ads, etc.
Even better, Ubersuggest allows you to choose whether you’re focusing on images, web, or shopping (hint: you want shopping).
How To Use It
Say you want to create an Amazon Marketing Services (AMS) campaign for your children’ book. You’ve already used KDP Rocket to come up with 300 keywords relating to books similar to yours. Which covers any search people may run for any of these works. What about people searching not for a specific book but for children’s books in general?
Here’s where you would use Ubersuggest. You would head there and enter, say, “Children’s books” in the keyword field. You would specify that you’re interested in Shopping and that you are focusing in the US. Then, you’d hit “Look Up” and within seconds would receive 508 keyword ideas:
These are all keywords/keyphrases that people search for on Google.
You can now organize them by Search Volume (i.e. how many people search for them), Cost Per Click (if you were advertising on Google for them), and Competition (i.e. how hard it is to appear on Google’s results).
Why are these important?
Well, like Google, Amazon uses a bid system to determine whether your ad will be displayed instead of a competitor’s. Which means that you’re better off staying away from keywords that are too competitive, especially if your royalty is relatively low. Going for less competitive keywords instead may help you make a profit out of your ads.
You can also export everything to an Excel spreadsheet so you can play around, copy keywords into your AMS ad etc.
And the best part? It’s all free, courtesy of Neil Patel!