Why is it that, every time I mention I’ll start posting less frequently (last week I announced I’ll be posting every 3 days instead of every 2 until the end of August), stuff happens that makes me post almost daily instead? In this case, though, it’s for the best – and weirdest – reason possible: a mention of my post, My Facebook Ads Experience and 3 Marketing Rules in Bookbub’s own blog, Bookbub Insights, right under industry heavyweight, Mark Dawson.

Bookbub Insights | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksIf you’re unfamiliar with Bookbub Insights, then you can start by reading my special series on Bookbub – right after you visit and bookmark Bookbub Insights, and, of course, subscribe to it (it’s free, and it’s full of great tips, so what are you waiting for?)

A great resource

Blowing my trumpet is not why I’m posting this, though. The Top Guides to Online Advertising for Marketing Books by Diana Urban is one of the best resources I’ve seen in a while. She covers Facebook ads, Google adwords and Bookbub ads. If you’re interested in any of these, the post is chock-full with links (I counted 38 of them), this is one post you should definitely read, reread, and, of course, bookmark. As Diana explains:

In this post, we compiled the most comprehensive guides we could find on three online advertising platforms that are popular with authors and book marketers: Facebook, Google AdWords, and the new BookBub Ads platform. We hope these guides help you understand their different use cases and create successful campaigns.

As for me, all I can say is that Diana has obviously put in a lot of hours preparing this post, so be sure to check it out!

Further resources

For anyone visiting for the first time, here are some more book marketing posts:

TUTORIALS AND GUIDES

FACEBOOK MARKETING

 

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