Written Word Media has produced a wonderful infographic of a Kindle owner. Hopefully, the interesting data included will give you plenty of marketing ideas. Here are my main takeaways from it:
- Friends and family offer the best word-of-mouth. This can be terribly hard, though, so go for the next best thing: blogs.
- Facebook and Google+ rock when it comes to social media.
- People want to read in order to relax and escape. Offer them stories with love, excitement and drama, and you’ll do great.
- It doesn’t matter if these come in a series or a standalone format, although series do make it easier to build up an audience.